除非你死了!否则人生没有真正的失败

无论是读错了系,跟不对的人交往,进了一个很烂的公司,或是学了毫无前景的技术,都称不上真失败。如果把时间的刻度拉远一点,这些不仅仅是人生中的一个个“小挫折”。其实,人生就是个巨大的策略游戏,除非你自己放弃或是被迫放弃(如死亡),否则一切都还有转弯的机会。

比方说,你跟不对的人合伙,共创事业,生意经营到半路,却发现对方跟你经营观念不同,产生许多摩擦,最终亏大本,走上倒闭的命运。你会说自己创业梦失败了吗?或许那一次是吧,但认真想想这真的也没什么啊!它并没有让你无法翻身,毁了你的创业梦。若你能从那次的挫折中理解了人性,了解了纷争该怎么处理,提升了看人的眼光,搞懂了做生意的规则,这段经历其实是你获取日后再次创业的 “好教训”。

人生毕竟不是下西洋棋或是摔角,你的比较对手永远是自己,你也永远可以调整与改善。只要生命钟响之前你有从挫折中学得教训,你的生命最终应该不会是失败的!

面对挫折时3大对策

  1. 当机立断:碰到生命的挫折没关系,要懂得当机立断做出选择。比方公司经营管理出现许多问题时,只有尽快做出抉择,才能将亏损降至最低。很多人会因为不甘心沉没成本,让自己耗在一个不对的情境中。他们会觉得:“我都投入了这么多资金,结果怎么可以一无所获?”这种放弃后什么都没有的心情,确实是会让人很不爽的。可是人生应当成一个长期的投资来看,你越是不愿意当机立断地做出停损,你的成功就越只能延后取得。所以学会当机立断才是每个人在处理挫折最重要的功课!已经投入的时间与心力固然可惜,但在这里停留太久,以至于推延自己的长期目标,这恐惧是更糟的事情!
  2. 吸收教训:每次挫折都该从中学到一些教训。人生会上当,会碰到挫折很正常,可是不能容许自己一再掉入相同的陷阱。换言之,碰到人生的挫折,应该要给自己一段时间自我对话: “如果时间能重来,有没有什么是我可以做得更好的?”当然,时间是不能重来,我们也无力去扭转过去做错的事情。可是当你每次碰到挫折,都这么自问自己,你会养成一个对自己选择负责的习惯。​​
  3. 接受现实:人生确实不是凡事都顺利,在不顺利时唯一能做的就是坦然接受现实,想办法分析手上的牌,然后尽量把牌打好。若是任由自己停留在过去中,甚至心中充满着愤恨,及不满,把问题的根源都推到别人身上,这样你就无法让失败化作将来成功的基础与养分。只有让自己远离问题,才能清楚看到人生的整个大局,也能更快速走向成功。人生最重要的不是哀伤过去,而是要从中学会下次面对类似状况的优雅。这才是唯一重要,也是唯一必须坚持与努力的事情!

10 Things Productive People Do Before Bed

The most productive people all have certain habits in their daily routines that contribute to their success. They understand that their success starts and ends with their mental and physical health, which is almost entirely dependent upon their habits before bed time.

So, here’re 10 things successful and super productive people do that leads them being in the top 20 percent of money earners in our society

1. They review their day

Steve Jobs was a strong proponent of living life to the fullest every day. He wonderfully explained this concept when he said: “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”

All successful and wealthy people, before going to sleep, they think about if what are doing has meaning. At the end of each day, they think about how have positively contributed to the world and review if the goals achieved are in line with their overall vision. Thus, they make plans to track their progress and take notes to put the best in every single things they do.

So today, before going to sleep, review your day because it will force you to clarify what you want and motivate you to take action on your goals.

 

2. They write down their thoughts

Emmy-winning talk-show host Ellen DeGeneres used to write down her thoughts, feelings and emotions when she was younger:  “Writing is truly cathartic, because it just lets it all out and brings the best out of you”.

Super productive and successful people write down their thoughts,  sensations, feelings and emotions. They try to analyze when and why things went right and wrong. They write to improve their communication and thinking skills to be a better leader. So, by writing things down you can help yourself to sharpen your thinking, clear your mind, destroy negative self-talk and pay attention to your most dominant emotions through the day. Journaling may tell you something that you haven’t really paid much attention to about yourself or about your life.

People like Theodore Roosevelt, Thomas Jefferson, Charles Darwin, Benjamin Franklin, Andrew Carnegie, Ralph Waldo Emerson and Winston Churchill kept a diary, so why not giving a shot?

 

3. They stick their noses into books

This is the proof that readers are great leaders. Microsoft billionaire Bill Gates is an avid reader. Each night before bed, he spends an hour reading a book, ranging on a variety of topics.

Many successful people in the world are voracious readers. They read at least for 10-20 minutes before going to bed every day and they learn from what others talk about. They expand their know-how to be better prepared to lead and motivate their team and build multimillionaire businesses.

Another big benefit from sticking your nose into a good book on a nightly basis is because reading  improve the long term health of your brain.

 

4. They set priorities for the next morning

With so many things happening on a daily basis it can be really easy to lose focus on what you are trying to accomplish. That’s why, before bed time, productive people review their schedule and plan for the following day.

They make a list of everything they have to do and before they start working they set priorities on the list. This allow them to go into the next workday feeling better prepared, more confident, and less stressed. Include this life-changing tip in your daily routine by writing down your top 3 to 5 most important tasks you need to do the next day. If for any reason you don’t do this, it should be the first thing you do every morning. And remember, every minute spent in planning saves 10 minutes in execution.

 

5. They spend quality time with family

“A man should never neglect his family for business.” -Walt Disney

Totally true! You have to spend quality time with your family in order to get connected and stay connected. Life is really hectic, and whatever you are an entrepreneur or an employee it always feels like there are a million things to do and the clock is against you.

But it’s really important to treat time with your family as a priority. So spend more time having meaningful conversations with your children, siblings or parents. Turn off the TV, eat dinner with your family and talk. The more time you spend together, the better chance you have of sharing quality experiences.

 

6. They get things done

Super productive people use their skills, talents, energies, and knowledge to the fullest extent possible. They do the things that need to be done, not just the things they like to do. They are willing to work hard and to commit themselves to getting the job done by the end of the day.

Nobody knows this better than US President Barack Obama that start the day the night before. When he awakens at seven, he already has a jump on things. We all have 24 hours and you need to use your time wisely, that’s why successful people squeeze the most out of those 24 hours as they can.

 

7. They do a digital detox

After being collapsed to the floor from exhaustion and lack of sleep, Arianna Huffington has been an evangelist for “unplugging”. In her best-selling book Thrive, she shares the importance of disconnect from our hectic life, relax and take care of our body and soul, redefining what it means to be successful in today’s world.

So, every night before bed, put your phone in another room, turn off the Tv and spent some time in stillness. You will feel your energy soar and overall health improve. In addition, you will have more time for other activities you really enjoy.

 

8. They spend time in nature

There is no greater example than Sir Richard Branson. However as Branson has demonstrated throughout his hectic business career, that doesn’t mean you have to cut out the things you enjoy most in life. To be refreshed and ready for anything, you need to find time to go in nature and have fun.

If you can’t swim in the crystal clear water of the Caribbean, having a walk routine could be a perfect way to turn off your thoughts about work after a stressful day and reflect on different things that interest you or to just empty your mind and enjoy the silence.

 

9. They meditate

Russell Simmons, Tim Ferriss and Oprah Winfrey, just to name a few, all meditate in the morning and before bed to perform to their full potential throughout the day. In fact, when our mind is more relaxed we are more receptive to ideas and find even easier to focus on frustrating tasks.

So set aside 10 minutes each day before going to sleep to meditate and let your thoughts flow naturally. The next day you will be more energetic, focused and productive.

 

10. They envision their future

Many successful people take a few minutes before bed to envision a positive outcome unfolding for the projects they’re working on. Oprah Winfrey is one of the world’s super productive people who use visualization techniques to picture tomorrow’s success and get clarity on challenges and obstacles. So, spend a few minutes each night visualizing yourself as successful the next day. This will help motivate you to make it happen because you’ve already seen it in your mind’s eye.

If you can develop these 10 habits of successful people you will increase your productivity overnight and your life will be a lot better. So, what successful habits do you practice before going to bed?

Resources: lifehack.org

10 Things Smart People Don’t Do

1. They don’t overlook the possibility to save money

Prudence is a virtue, not to be mistaken with greed or stinginess. Being able to handle your finances and save, by avoiding unnecessary expenses, is an admirable quality. In fact, it is surprising how many small details there are, warranting closer scrutiny.

These seemingly meaningless expenses can be easily avoided, and the amount of money you can save can amount to something rather significant.

For starters, buying a tap filter can reduce the money spent on bottled water. Opting to refill a printer cartridge, rather than buying a new one is another judicious investment. Replacing light bulbs inside your home with those that conserve energy, is yet another wise choice. Utilizing apps to reduce credit card processing fees, or choosing a big bank as your provider, instead of your local town bank, is also a good decision.

The internet has an unfathomable amount of quality content, both educational and entertaining. Paying for a cable or magazine subscription is undeniably meaningless. Almost anything you are after can be found online, at cheaper price, either as a streaming service, or as an online news article.

The point is, learn how to fully realize the things you are already paying for or have at your disposal – that’s what being smart is all about.

 

2. They don’t heavily rely on others

There is nothing wrong with having friends, family members or coworkers you can trust and rely on. Everyone should have someone they can count on when things go south. Heavily relying on someone, however, only portrays you as powerless. As a smart individual, you should never indulge such a commodity.

You can have a brilliant mind, outstanding intelligence, etc. but if you do not put those traits to good use, then you will only come off as incompetent. When you are in need of assistance, pay close attention, see if your problem was truly difficult. In a great number of cases, it is our fear and insecurity that prevent us from acting.

There is always a thought “What if I only make things worse?” The thought is perfectly justified. The unwillingness to overcome such a fear on the other hand, isn’t.

 

3. They don’t act irresponsibly

Do not mistake this statement as “Smart people don’t have fun” or “Smart people are boring.” You can have fun, you can have a drink, or have a good laugh. Irresponsibility does not equal uninteresting, it only means you like to have an organized lifestyle.

Superior organization leads to greater efficiency, whether you are a student, an employee, a business owner, an artist, or a celebrity.

We all have certain responsibilities, and they are not always imposed by someone else. Putting them off for no valid reason is simply packing to travel into a more stressful future. Almost everyone experiences how being irresponsible tends to backfire, but smart people simply practice what they learn from such inconveniences.

 

4. They don’t feel defeated just because they need to reevaluate their convictions

Our environment, our parents, our education and our past are all responsible for forging our convictions and our perception of the world. It leads to a creation of what is referred to as “umwelt” which roughly translates as “self-centered world”. Umwelt is more connected to how we create the image of the world surrounding us by using our sense, but it can be extended to our point of view on philosophical matters.

The convictions we acquire throughout life are not wrong per se, but are very likely to be proven incompatible when exposed to an entirely new experience or more difficult questions that need answering. Also, if you move out and change the environment you are likely to witness different patterns of behavior, simply because education, or lack of education in some areas, resulted in the blooming of other other human qualities.

Sooner or later, our convictions are challenged and sometimes they will triumph, sometimes they will be trumped. Smart people constantly challenge their convictions; they do not discard them. They reshape them, and they allow them to grow proportionally with their new experience. Don’t miss out on the opportunity to broaden your mind-set, you are not defeated if you gained something valuable.

 

5. They don’t dwell on their errors

To clarify, this refers to companies that manufactured a bad product, or movie directors who made bad movies, etc. It is not uncommon to come up with an idea for something that appears like a true masterwork for us, but once it’s realized, the general public may not be that impressed. It can feel humiliating and really unpleasant, however it happens, whether we like it or not.

When you are making something intended to be appealing to the masses, and in the end fail, start over again from scratch. If you want to impress, listen to your audience, don’t try to patch up the product, or make sequels, in an attempt to prove your vision was brilliant.

This kind of behavior will only cost you your credibility, and even when you manage to come up with something good, people might not even bother to give it a try. It won’t make you neither weak nor foolish, if you know when to give up. It will only give you more time to work on your comeback.

 

6. They don’t permit their past to hold them back

The past cannot be erased, and it does not come back to haunt us, it simply never leaves. We need to learn how to cope with it, and not allow it to interfere with our future achievements. If there is nothing useful to be recovered from the past experience, simply close those doors and let it go.

Past experiences shape who we are today, and our previous struggles can build a strong character, but people tend to use their past to justify their mistakes or behaviour. Perhaps we use these excuses to gain understanding from others, or to make it easier to forgive ourselves.

Still, if you acknowledge your flaws but refuse to do something about them just because you have an excuse, then you have chosen an easy way out, and that’s not what smart people do.

 

7. They don’t rely on good luck to solve their problems

“Hope for the best but be prepared for the worst.” A good quote to be guided by when you invest your time and efforts into something. Hope for the best possible scenario is what motivates us, whereas preparing for the worst prevents us from falling apart. On the other hand, simply hoping for the things to work themselves out is no different from being lazy.

Luck should only take credit for a fragment of your success, considering that relying on it too frequently will only suffocate your ambition.

Besides, smart people would never permit luck to take glory for all their hard work. When you pour your heart and soul into achieving your goal, it would be disappointing to give good fortune the title of “major contributor”.

 

8. They don’t neglect important aspects of their business 

One of the key factors responsible for success is attention to details or just paying good attention in general. When one is trying to be a smart business owner, he or she is generally governed by the idea that with a quality product, success is guaranteed.

The logic is not entirely flawless, since even if you can offer a top quality product at a better price than your competition, you are still a far cry from a lucrative business.

The absolute necessity for a successful selling period is credibility, meaning you will need to have a good advertising tactic. This implies striving towards omnipresence and professional appearance, which brings us to the most efficient tool for spreading this kind of brand awareness, and that is your website.

The impact of the website should never be underestimated; people will judge you as a professional based on your website design, its responsiveness, authority and its content. There are numerous people who offer an amazing type of service or products, in person, but simply look like amateurs online.

Start off by finding a good web hosting service, to ensure your sites responsiveness, proceed with quality design, and finally, eloquently describe your product or service.

Clearly, this is a single example of an important aspect, there are others as well. like providing a good customer service and creating efficient incentive plans etc. But the point is never to push in one direction. Always work on numerous fronts.

 

9. They don’t hesitate to learn from their mistakes

Mistakes are inevitable. Sooner or later something goes wrong, and an unaccounted for variable emerges, and places a grave dent in our previously well-laid schemes. You can’t always have everything under your control, and we do not have the degree of awareness necessary to view every possible angle.

Mistakes are there to remind us of our flaws, and force us to mitigate the impact they have on our lives. Honestly, mistakes can teach us a lot about our lives, and ourselves, but only if we let them.

Learning from your mistakes means finding what is worth salvaging from your unfortunate experience, realizing what went wrong and finding a way to avert it in the future. Smart people use this input to work on themselves, and change the things they have the power to change.

Arrogant people look for excuses, and choose to blindly believe in their judgement without any retrospect. Not only does this kind of behaviour hinder your future success, it also drives people, and allies, away from you.

 

10. They don’t give up on their ideas just because other people don’t agree with them

I know that it was stated how knowing when to give up and start anew is a good thing, and how being too stubborn or pushy will ultimately yield bad results. Well, a wise person knows when he or she should push the envelope and stand firm when the situation takes a turn for the worst.

There is a difference between when someone gives your idea a chance and did not like it in the end and someone not giving your idea a chance at all. We are all entitled to constructive feedback on why our ideas or products are not satisfactory.

If someone wants to discard our efforts based on a hunch, do not let them. Fight for your chance to shine, or try finding someone else who will hear you out and appreciate your idea.

There is always a possibility that someone is intimidated by your expertise; thus that person wants to hinder your development. If you want to publish or launch something, look for more than one opinion. Even if the first one is flattering, look for more.

Constructive criticism can be used as a precious insight for the future.

Resources: lifehack.co

10 Management and Business Skills Everyone Should Learn To Be More Productive

Business leaders measure productivity by the quality and quantity of output over input. Management seems to have a big part in a business. They decide, implement actions, and take the control. The professional skills and roles of managers are important to be adapted and put into practice not only by business people but all people who want to do and be more everyday.

1. Prioritize tasks

Lining up your daily tasks can be one of the effective ways to be productive.Focus on what is important by asking what are the things needed to be done first or by measuring the value of each task needed to be accomplished. It is essential to assess the things needed first to finish the right job at the right time.

 

2. Manage time properly

Get an early start. Doing things now instead of later is the ultimate secret that business people use to get more done, providing a schedule and record to help them track their activities and progress during the day. They reward themselves with a break that is short enough to avoid wasting time but long enough to refresh and clear their minds.

 

3. Know when to say ‘yes’ and when to say ‘no

What keeps people from saying ‘yes’ instead of ‘no’ (when they mean ‘no’) is the fear of losing opportunities. In some cases, there are people that don’t want to be rude to others and make others feel rejected, so they take the responsibility. But, it is all up to you. Come to think of it, everyone has their own desires and priorities in life. There is nothing wrong with saying ‘no’ to the things you don’t want and you are no longer interested in doing, as long as saying it will do no harm to others.

 

4. Begin with the end in mind

Business people have a clear picture of the goals they desire to achieve or to have at the end of the day, week, month or even year. It helps them focus more on important concerns. It also involves the idea of “believing in yourself” that you can do it. Efficient and timely strategies can lead to successfully achieving the goal. Nothing happens in waiting for things to come your way, so the most important step is to make it happen.

 

5. Keep on learning and finding new ways

Knowledge can be found everywhere. It is not only something people can get in school, but is also acquired through their personal experiences. Productive business people look for hobbies that will encourage their learning everyday. They explore. They are open to new great things that could help them grow mentally, physically, and emotionally.

 

6. Allocate resources efficiently

In business terms, resource allocation is the proper assignment and management of scarce resources to effectively support an organization’s goals. Management knows how to maximize their time (to get duties done before the deadline) and power (to create and accomplish more productive things everyday). They learn to value what they have today and create wise actions out of it, because not all things will be present at all times.

 

7. Use the right tools to stay productive

Productive tools can improve the level of productivity and maximize efficiency while working. Mobile phones, although not objectively stated, are obviously essential when dealing with your team, for example, in group projects, since it can bridge the gaps of communication with the members. With the rise of technology, productivity applications on mobile devices are highly useful and powerful and helps business people keep track of daily agendas and increase their productivity level.

 

8. Live for today

“Work smarter, not harder.”

Productive business people normally dwell on things they have yet to achieve, but they always have breaks intended to appreciate life and to focus in the ‘now.’ They avoid worrying about things regarding the future that can ruin the day.

 

9. Deal with the unexpected

Unexpected events can come anywhere, at any time, to anyone. Business people prepare for the worst. They learn to keep everything in mind to deliver a quick and meaningful response.

 

10. Get organized

Like beauty, organization comes from within. It has to start within oneself before other people can actually see it. Organized people know how to keep everything in its proper place. They carry a journal and love to make lists. They are busy categorizing so everything will fall into place.

Resources: lifehack.net

Social commerce tops marketing trends for 2016

With 2016 now just weeks away, marketers are turning their attention to new year planning with a new study revealing the biggest trends and anxieties marketers will face in the coming year – with social commerce topping the list.

The study of 100 UK marketers by digital marketing agency Greenlight, suggests that more than half of marketers (52%) believe that social commerce will be the most rapidly growing trend in 2016. This is closely followed by location-based marketing technology for 49% of respondents, and predictive targeting for 43% of those surveyed. The growth of wearable technology was backed by 39% of respondents.

Personalisation is likely to be a key driver in 2016, with 42% currently using location targeting to personalise their marketing and a third targeting by age group and another third by intent – such as purchase history. However, the survey also showed opportunity for improvement with more than a quarter (27%) currently not targeting by location, age group, intent, socio-economic group, religion, or sexual orientation.

Concern was revealed about the dominance of tech titans such as Yahoo! and Apple with 57% worried about their use of data, 32% concerned about becoming over reliant on their services, and 25% concerned about the cost.

However, the marketers surveyed also said such companies supported their online retail strategy. 86% of marketers said that Google helped them deliver on their aims whilst 71% considered Facebook a friend to online retail. 69% said the same of Twitter.

As marketers look to what skills they need for 2016 respondents identified a number of skills priorities. 59% said data analysis, 52% better content optimisation skills, 45% a better alignment with the sales team, 42% greater financial modelling and budgeting, 40% improved SEM and SEO competence, and the ability to code for 23%.

Andreas Pouros, COO and co-founder at Greenlight, said marketers had to consider what they were after. “Before investing consider your next move carefully. Question whether new tools and services will really impact your business and how much value investment in these areas will deliver. Marketers also need to make sure they have the skills to handle new technologies,” he said.

Resources: marketingtechnews.co

Understanding online behaviour key to making the most of digital marketing investment

When trying to understand where to put digital marketing investment and budget, it is crucial to understand which route to market is the most effective for your customer base since you don’t want to be wasting investment on a path your customers don’t often tread.

A new study by TextMaster and Similar Web suggests that when broken down by country direct traffic dominates over other methods of accessing brands such as search, referral or social with direct traffic the highest for German customers.

And yet for online dominant industries such as fashion, mobile apps and news and entertainment it is search traffic that provides the biggest generator of visits over direct hits. The research shows that for apps search traffic generates nearly half of all visits (46%). In fashion a third of visits come through search traffic and for news and entertainment 29%. Paid search generates the most amount of traffic for fashion companies at 14% whilst for news and entertainment the amount of traffic is minimal at only 0.43%.

Broken down by country the number of internet users using search engines to find fashion websites was highest in both the UK and France at 42% and 39% respectively.

The success of display ads meanwhile differs according to both industry and country with the method the most effective for driving traffic in Italy. For the fashion industry display ads generate 7.36% of traffic compared to only 1.23% for entertainment.

The study also showed the role of referral traffic with the method twice as important in the US at 30% than in the UK which hit only 16%.

Despite social increasingly being adopted by the fashion industry the research found that whilst social networks generated 19% of traffic for the news and entertainment industry for fashion it was minimal at 5%. However across industries it was Facebook that topped the chart as the top social network as driving most traffic.

Resources: marketingtechnews.co

7 Mental Shifts That Allowed to Become a Young Millionaire

1. Age is just a number.

Embrace your youth wholeheartedly. If you spin your age as an asset, which can be done in a variety of ways, it can be an extremely powerful differentiator. The moment you begin to give yourself an excuse for not being successful is the moment of almost certain failure.

If you believe you can really make it then you will make it. Besides, there is nothing people want to see more than a hard-working, intelligent and dedicated young professional who succeeds. Create a snowball of momentum that makes people want to be a part of your life.

 

2. Reinvest in yourself.

The best safest investment made is in future is Reading. Read at least 30 minutes a day, listen to relevant podcasts while driving and seek out mentors vigorously. You don’t just need to be a master in your field, you need to be a well-rounded genius capable of talking about any subject whether it is financial, political or sports related. Consume knowledge like air and put your pursuit of learning above all else.

It is critically important to spoil yourself to a healthy extreme in order to reward your hard work and avoid burnout. Consider splurging on memorable experiences and luxuries that will enhance your lifestyle. I get a weekly massage like clockwork, and it is one of the best productivity hacks I employ.

 

3. Avoid decision fatigue.

Attention is a finite daily resource and can be a bottleneck on productivity. No matter the mental stamina developed over time, there is always going to be a threshold where you break down and your remaining efforts for the day become suboptimal. Conserve your mental power by making easily reversible decisions as quickly as possible and aggressively planning recurring actions so you can execute simple tasks on autopilot.

 

4. Build a resilient mind.

The biggest differentiator between mediocrity and meteoric success is the ability to work productively for hours at a time. These long stretches are when important work is almost exclusively completed. Focus is paramount and, without intentionally developing mental stamina, you won’t be able to effectively compete with those who have systematically built up their endurance over decades in the business world.

Fast track your skills by being mindful of distractions and recognizing when you begin to wander out of focus. Perform a thorough analysis of your daily activities each night and aggressively seek opportunities for improvement.

 

5. Think big. Be big.

The science behind goal setting and its remarkable ability to accelerate success is infallible. If you don’t already have your one-, five- and 10-year goals written out and visible to you on a daily basis, do so right now. I read mine the second I wake up every single morning. Now ask yourself, what would have to happen to accomplish your 10-year goals in just one year?

The inherent power in maintaining consistency with your acknowledged goals can work both positively and negatively, and is cause for concern if you anchor yourself to a slower timeline of achievement. Be mindful and diligent in charting an optimal path that pushes you to your limit.

 

6. Be methodical.

Plan your work and then work your plan. Perhaps my biggest breakthrough was large-scale automation of my marketing systems. I created a process that allowed me to quintuple my marketing output while increasing my conversion rate considerably.

The simplest way to put your own content plan in motion is to create a multi-step campaign that touches a prospect through a variety of different mediums every week for at least a month. Follow a logical order and craft your content in a persistent way, while never becoming annoying.

Not in a sales role? You can take a similar approach to any analytical, creative or administrative position by developing rigid organizational systems that help improve your efficiency when faced with repetitive tasks.

 

7. Believe in yourself.

Someone has to make it, and nothing is stopping you from being the person who accomplishes your wildest dreams. Nearly every person who has ever failed has had an excuse. Successful people have stories of the challenges that they overcame with creative solutions. The moment you confidently feel that there is nothing you can’t learn or develop to solve the most complex of problems is the moment of guaranteed greatness.

If you still aren’t sure how to begin, start with a promise to work towards the achievement of consistent excellence each moment of every day. This is the basic building block and mentality with which I am building my career.

Keep it simple and remember that success is not an entitlement. If you really want to excel, you have to get out there and earn it every day for the rest of your life.

Sources: Entrepreneur.net

6 Habits To Improve Your Memory and Boost Your Brain Health

“Maintaining productivity as an effective decision-maker, innovator, strategist and planner necessitates continued development and sharpening to take advantage of the brain’s vast capacities,” Chapman said. However: “Neglecting your cognitive health and allowing your brain to lose its mental edge with routine [life activities] rather than innovative thinking has unnecessary and deleterious economic, social and personal ramifications.

In our always-on connected society, more and more people express concerns about feeling mentally exhausted, and experience memory lag and information overload. Many of us may therefore conclude that we need a vacation or some downtime, when the actual remedy needed may be a boost in brain health.

Here are the six brain-boosting habits:

1. Limit multitasking.

Multitasking diminishes mental productivity, elevates brain fatigue and increases stress.

 

2. Get an adequate amount of sleep.

Make sure you regularly get seven-to-eight hours of sleep. Information is consolidated in the brain at a deeper level of understanding during sleep.

 

3. Commit to an exercise routine.

Get 30 minutes of aerobic exercise three to four times a week, to improve memory and increase attention and concentration and brain blood flow in the brain-memory area.

 

4. Construct bottom-line messages.

Summarize your task-assignment reading, training seminars, articles, movies you see or books read. Abstracting novel ideas, versus remembering a litany of facts, builds a brain with an enhanced long-term memory for global ideas and the ability to retrieve fundamental facts.

 

5. Laser-focus on important tasks.

Block out information that is relatively unimportant. Limiting the intake of information is a key brain function associated with brain health.

 

6. Stay motivated.

A motivated brain builds faster and more robust neural connections. Identify your passions and learn more about them.

Resources: Entrepreneur.net

5 Pointers for Getting More from Your Team

How to effectively communicate your expectations as a leader

Managers are taught that holding employees accountable is the key to getting results, yet they often fail to clearly communicate their expectations. Rather than getting frustrated, try these steps:

1. Know what you want first. We may assume others are being thoughtless or selfish when they don’t satisfy our needs, but we haven’t clarified in our own minds what we want. Get clear on this first.

2. Clearly communicate expectations and ensure understanding. Ask the person to summarize or re-explain. This helps make sure you’re on the same page.

3. Define your desired outcome. What do you want the end product or behavior to look like? Rather than telling an employee, “I need this ASAP,” say, “I need this by 10 a.m.”

4. Explain what you do want rather than what you don’t. Rather than saying, “Stop emailing me about urgent issues,” try, “When an issue is urgent, I would really appreciate it if you could call me or stop by my desk.”

5. Reward the positive and coach the negative. If your expectations are met, make sure to show appreciation. If not, before assuming the person intentionally disappointed you, clearly communicate what you wanted.

Resources: success.co

7 Hobbies Science Says Will Make You Smarter

For a long time, it was believed that people are born with a given level of intelligence and the best we could do in life was to live up to our potential. We now know that by learning new skills the brain creates new neural pathways that make it work faster and better.

Here is a list of seven hobbies that make you smarter and why.

1. Play a musical instrument.

Playing music helps with creativity, analytical skills, language, math, fine motor skills and more. While these are all great advantages, some people argue that playing team sports might do as many things. What playing musical instruments does that other activities don’t is strengthen the corpus callosum that links the hemispheres of the brain by creating new connections.

An improved corpus callosum helps with executive skills, memory, problem solving and overall brain function, regardless of how old you are.

 

2. Read anything.

The benefits of reading are the same whether you are enjoying Game of Thrones, Harry Potter or the latest issue of the Wall Street Journal. Reading reduces stress, which makes you feel better about yourself, and increases all three types of intelligence — crystallised, fluid and emotional. That helps with problem solving, putting different pieces of knowledge together to better navigate everyday life, detecting patterns, understanding processes and accurately interpreting and responding to other people’s feelings.

At work, this translates into better understanding how to make things happen and better managerial skills.

3. Exercise regularly.

Occasional exercise alone doesn’t do the trick. Regular exercise is much more effective than hard work-outs every now and then. When exercising regularly the cells are flooded with BDNF, a protein that helps with memory, learning, focus, concentration and understanding. This is also often referred to as mental acuity.

Some scientists speculate that sitting down for prolonged periods of time has the opposite affect and actually hinders our brain from working as well as it could.

 

4. Learn a new language.

Forget solving puzzles to improve your memory and learn a foreign language instead. Research has shown that people who are bilingual are better at solving puzzles than people who speak only one language. Successfully learning new languages enables your brain to better perform any mentally demanding tasks. This includes the typical executive skills such as planning and problem-solving.

Additionally, speaking at least two languages positively affects your skill to monitor your environment and to better direct your attention to processes. Many people are told that because executives speak languages, they should learn Spanish or French if they want to move up the ranks. Based on how the brain reacts to learning languages, it might be the other way around. Learning another language might be the last missing link people need to get their brain ready to take on C-level jobs.

 

5. Test your cumulative learning.

Many intelligent students in high school and college “cram” for finals and seem to have mastered the topic the day of the big test. The trouble with that is we tend to forget these things quickly because we are rarely, if ever, required to repeat that knowledge in that same way. One reason studying a new language makes us smarter is because it requires cumulative learning. Because we need them over and over again, the grammar and vocabulary we learn is repeated countless times as we improve our foreign language skills.

Apply the concept of cumulative learning to every day life and your work place by keeping track of noteworthy bits of knowledge you acquire. Go through takeaways from recent books, observations during an important negotiation, or keep a small journal with anything that strikes your attention. Start integrating cumulative learning into your self-improvement program.

 

6. Work out your brain.

Sudoku, puzzles, riddles, board games, video games, card games, and similar activities increase neuroplasticity. This encompasses a wide variety of changes in neural pathways and synapses that is basically the ability of the brain to reorganize itself. When nerve cells respond in new ways, that  increases neuroplasticity, which allows us more ability to see things from different points-of-view andunderstand cause and effect of behaviors and emotions. We become aware of new patterns and our cognitive abilities are improved.

Considering that neuroplasticity is involved in impairments such as tinnitus, an increased amount can help prevent certain conditions. For instance, people with high neurplasticity are less prone to anxiety and depression while learning faster and memorizing more.

 

7. Meditate.

Meditation became interesting to ambitious people because the study implied that we can control our own brain waves and feel whatever we want to feel whenever we want to. This means that can feel more powerful right before a negotiation, more confident when asking for a raise and more convincing during a sales call.

The general idea is that the brain can develop further and you can do it on purpose. Different activities stimulate different areas of your brain, so you can work on becoming unbeatable at your strengths as well as improving your weaknesses. Focusing self-improvement on the brain is a good idea for anyone who feels they are at their professional peak (or maybe just have stopped getting better), ambitious professionals and of course entrepreneurs who are looking to maximize their potential.

Resources: entrepreneur.net