Content Marketing

Mobile Friendly is the NOW

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WHAT IS MOBILE FRIENDLY?? WHY MOBILE FRIENDLY?? HOW MOBILE FRIENDLY??

A we all know people nowadays are accessing to internet from wide range of devices. So, you can say your readers are looking for an information just on their computer or laptops high chances they are on their phone too.Traditional websites are not exactly formatted for mobile displays hence does not render well with android phones or Iphones. So, it is important to quickly transfer your website to a mobile friendly manner. Many company are aware that this is an important issue which can affect the bottom line of your business. One of the best example would be Google where they changed their site’s algorithm to something more mobile friendly now.So, mobile friendly  simply means your users can you content using their smartphones. Putting it in a more complex term, it means you need to produce and design a content and a layout that can fully utilize the incredible capabilities of smartphones in a smaller space. To do so, your site has got to be able to deliver an user-friendly experience for the viewers. For example, without having to tap,zooming in, turning the screen horizontal and so on. The easier it is to use the more views the site is going to get.

But why is going mobile friendly matters? Simply because everyone is using smartphones these so it is the fastest way to the reach to your readers. Readers want easy access to your site and get information quickly so if you are not optimize for smartphone then will not be able to provide readers with up to date information hence you lose your credibility.Which is another why mobile friendly is so important because it builds credibility with your readers. Plus, it has become a standard best practice among all company to come with web designs that are mobile friendly so you do not want to be out the game.

Plus, it is also a matter of reputation. If your website does good and gives an amazing experience to your readers across many devices it will increase the standard and image of the company. People will keep coming back regardless if what device that they are on knowing that it is going to be a smooth experience. Always bear in mind, reputation is everything.So, if your reader has one bad experience navigating through your site it is enough to damage the whole name. Hence, you cannot afford to give people a bad experience whether on computer or mobile devices.

Now, that we know why mobile friendly websites are important let’s change focus to how to make your content more mobile friendly.This is where most people make mistake. People often translate what’s on their website to mobile but the problem here is that what’s work on your computer will not particularly work on the phone due to reasons like space, attention span,size and so on.

Main difference mobile users and computer users are time span. People on phone are always looking for something on the go hence the attention span is short so your content has to be short and simple. Avoid pop-ups, though it works on for computer but on phone it is a huge mistake. Pop ups that is required by law such as age or nationality are fine but annoying interruption that requires signing up or require you to buy something will damage the reader’s experience and will hurt your SEO.When it comes to mobile friendly sites the main goal is to provide readers with quick and easy to access content. To ensure this, you must make sure your users is not bombarded by too many elements at once.

To conclude, websites that are no mobile friendly are certainly out of the league and we are moving in a high speed digital landscape. It is important to always stay in trend and keep close to people’s need.Therefore, ignoring mobile optimization is not just bad for SEO but also causes your site to lose countless sales.

 

How to Use Google Adwords to Build your Company?

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Google

Google adwords is a paid platform in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results.

The big question is, Does Google adwords work? Absolutely, YES! Simply because Google is the largest advertising company in the work and adworks is one of their main source of income. The only reason they are making so much money from it is because people keep using it. Most people tend to ignore their Google Adwords as their first option when it comes to advertising because it cost money but bear in mind all marketing channel cost money and the most important thing is are you getting back what you have invested.

Unlike other platform yes, Google Adwords can be tricky to use. Hence you got to first learn how to use it to make most it. Most people tend to lose money in adworks because they do not know how to use it. Unfortunately, Google adwords is not self explanatory but with proper research and reading it is possible to excel in. Also, set yourself a proper budget before jumping in the bidding game this can help you keep track with the amount you invested in and what you are actually gaining out of it.

So why use Google Adwords?

The best answer would be that it works better than SEO. Though both are marketing strategies to generate more traffic and but optimizing Adwords can work faster to getting in the top of Google search list. Reason being is that firstly, in Adwords you can focus on multiple keywords and since you are paying for the ads to be on top of the page so in general ads on top of the list has higher visibility. Plus, in Adwords you can turn on off the ads anytime you want.SEO also works just it is very time consuming and requires lots of good writing and perseverance and backlinks whereas ads gives you an instant visibility.

Apart from that, Google adwords can also help you to reach out many people. One of the most used marketing strategy today is email marketing. Google has integrated native Gmail ads with Google adwords and made it available to all advertisers which means you can reach more people through their emails. Gmail is extremely mobile friendly hence these ads runs both in mobile and desktop. This also a quick and easy way to spread the news about your company.Another benefit of Google adwords is that it allows you measure your performance constantly. Unlike other advertising platform, Adwords tell you exactly who clicked on your ad, how much traffic you have got, how much traffic keywords has generated and much more.This would be a big help in understanding what works and what does not work for you company. With that information you can strategize and achieve optimal goal.

Another reason why Google Adwords is a great platform is because it allows you to keep an eye on your competitor. For example, if someone searches for something related to your product/services and you are not running your ads online high probability your competitor are going to get more viewers than you which means you lose your business and that is trouble there. The transparency of Google Adwords allows you to see what your competitors are up to and and you can do something different to what they are doing to stand out.

So, there you go. These are some of the reason why Google Adwords is a great marketing platform. However, do bear in mind it is a medium that would for all work unless you put in enough research and thoughts. It is very tedious but the outcome is worth it.

 

Key Content Marketing Trends that is Dominating 2018

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Key Content Marketing Trends that is Dominating 2018

As we are now in the second half of the year, some of you may have noticed there are couple of noticeable changes in content creation and distribution. Content marketing has become more important than ever before. So, now let’s take a look at some of these changes and how you can keep pace with it.

First one would be re-marketing. Re-marketing is an advertising strategy that maintain contacts with potential customers who may not have made immediate purchase. It allows to place your ads in front of your targeted audience that has previously visited your website.One the example of remarketing is display ad. Display ads are making the comeback in 2018 and been out pacing growth in search. One of main reason behind the revival is because it is not difficult. For instance, if you have an email list of people who clicked your offer but not bought anything, you can use the data and perhaps send an discount coupon on Facebook. Google remarketing is an ideal advertising tactic as it is a long and competitive market. It works well  Google Adword so all you have to do is add remarketing tag to your website, build ads and start your campaign.

Another emerging content marketing trend is one to one marketing. This is very clever method and personal which can provide a delightful experience for your viewers. Many companies has started this and it is actually working because the viewers feel special and connected. According a survey done by Forrester, 94% believed that personalization is critical to current and future success personalized marketing. Personalization is also another way to build and gain trust because people feel more more connected and comfortable to talk when they feel personal. However, personalizing is not easy and requires a lot of data gathering. The more you know the customer, the more personality the content can be.

A significant change in content marketing would be that now customers are more aware of what is happening hence demands for clear transparency. One of the reason being is that consumers are going tired of brand marketing. For example, claiming that you are green and giving it back to the charity will not be enough to create a good brand image. These are old tactics and consumers nowadays are more aware of things. As, the market grows customers are losing more sense of authenticity to one particular brand. To avoid this make sure the content is clear and not misleading. Make sure the consumer gets to know every detail and again repeating do not mislead!

Lastly, another noticeable trend this year is rise of video contents. Almost all companies today have a promo video for themselves video contents are getting more and more. It is predicts that there will be more video contents in the future. Videos are far more engaging and entertaining than just words which is why more companies started going for video based contents. Apart from video content, how people are viewing video content is also changing. For example, companies now are making videos content that can also be viewed vertical whereas couple years back this was not prioritize. Instead of doing just video content, you can also try newer video formats like Facebook Live, Instagram Live or TV and so on. Live videos are a great way to communicate with your followers and get instant feedback. In a survey conducted by Livestream, 82% of the respondents said they preferred tuning into a brand’s live video than reading its social media posts.Why have video contents became so popular all of sudden? Because videos has always been exciting and live video just made the whole experience a lot more fun.

Last but not least, the most significant change in content marketing this year is privacy control. Everything you do online is a data. From the comment you make to the last purchase you made online everything is collected and stored in the digital reverses. Why? Because this allows websites to identify repeat visitors and offer services based on the visitor’s previous interaction and another obvious reason being is that they can track your record and advertise based on your online media behaviour patterns. However, exchanging privacy for free access has always been on debate. Consumer are getting more and more skeptical over this this and steps has been taken to control the flow of information and data across the virtual medium. The best way to adapt to this change is making sure you let your consumer know what data you are collecting from them and only get information that are relevant to your business.

In conclusion, when it comes the Internet you cannot stick to one strategy. The medium keeps changing and you have to learn how to adapt to these changes. Content marketing itself is field that is evolving so staying updated is a key. The most important part of it all is to understand the consumer and providing them with what they need is the key to success. Hopefully, this article was helpful in that way.

 

SEO in a Nutshell

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SEO is a very complex content to understand is what most people would say. However, it is much simpler than you think. SEO which stands for Search Engine Optimization is the name given to all the activities that attempt to improve your content’s search engine rankings.

All major search engines such as Google, Yahoo and so on have a primary search result where each time you search something there’s a list  comes up. The list can go on and on but the first few links actually make it to the top 10 list. So, how is this formed? The ranking is no paid for expect for the ads and it is ranked based on what each of the search engine think is relevant and authoritative. Authority here is measured by the number of links from other pages and this is known as backlinks. So, the more people link to your page to more authority u gain hence Google would think your page is interesting and you can be on top of their list. It’s that simple!

Though search engines like for instance Google rank you based on the authority but it is your job to make your page an authoritative page. How to do this? Simple, just come up with good and credible content to people would find it useful and share in their own pages like Facebook, Gmail, Twitter and so on. So, by improving your SEO you can improve your visibility in search engines. This helps you to reach out to more people and builds your brand image and ultimately increase the sales.Okay, now that we know what SEO is let’s look at some of the factors that can affect your SEO ranking. It is impossible to crack the algorithm all these giant search engines sites like Google and Yahoo use to rank the list but by knowing what would get you higher rank you can make your way to the top. The simplest and best way to get your article on to the top is coming up with quality content. Your content drives your traffic. Quality content helps both in attracting the search engines and also building more consumers. The secret to creative attractive contents to both the search engines and your potential customer is to come up with variety types of contents that are not just well written but also something relevant to your audience.

Another factor you should take in note is the ffreshness of the content. There are more than a million articles online of the same topic, so how are you going to make yours  stand out of the rest? The only way to that, is to must make sure your content is fresh and creative. By freshness here, I mean how regularly you post up articles online, consistency matters. Also bear in mind, coming up with new content is good but keeping it fresh matters more therefore always make sure the article is updated and precise and is something relatable to the present time. For example, if your article is about marketing strategy and is written in 2016 most probably it will not work for the time being hence updating it to the current trend would get you more views. It is a very tedious and time-consuming task but it worths the time.

So, now we know the factors that gets you to the top of the list let’s now switch focus to how to make it work. Optimizing SEO can be done in two ways. Firstly, is On-Page SEO. On-Page SEO are those elements that happens within your website which you have control over it. By this it means you can always go back and forth and work on improving it to generate more traffic and sales. Example of On Page SEO are heading and subheading. Heading and subheading provides the consumer with a glimpse of what the article is going to be about and it is also the thing a reader notice. So, if you can keep your heading and subheading interesting yet informative it would really impressed the search engines and also helps your consumer understand the content better. Adding on, another factor that you should consider is internal links. Building internal links or hyperlinks to another content on your page can actually help search engine to learn more about your site.

Another way to optimize SEO is Off-Page SEO. Unlike On-Page SEO you do not have direct control over these Off- Page SEO but there are way where you can get it to work in your favor. One of the of example of Off-Page SEO is trust. Trust is without a question the most important factor to get you on top of search list. Trust is extremely fragile and trust is an important factor especially in Google’s search list ranking. Google determines whether you have a legitimate site that visitors can trust. Best way to improve trust is by building quality backlinks. Speaking of backlinks, it is the most popular Off-Page SEO building factor. But be careful, you do not want to be spamming as that would get you banned from the search engine sites. Instead, start building strong bonds between your reader and customer so that they will link you back in their content.

In conclusion, optimizing SEO is not easy but it is achievable if you put in effort and understand the whole process. However, do bear in mind to not overdo it. For example, over-optimization and excessive use of keywords can led to serious trouble like Google would penalize you for that. Therefore, like I mentioned earlier stick to one or two keywords this helps you to keep your content organized and clear and trouble-free. Also remember, web design is as important as web content. It is only with a good design, search engines can easily scan and browse through to your website. Make it easy to use and make sure it is also unique this can draw lots of attention to your site and attention in marketing is all a good thing.