Do you feel serenely calm when surrounded by green fields and blue skies? Or why you feel slightly alarmed when staring at a red stop sign?
Everything has a color to represent. In fact,whole universe runs around colors and plays a vital part in everyone’s daily life.
But how much do you really know about colors?
The article aims to helps marketers and advertisers to understand the psychology of color and how to play around with colors in your next ad campaign to increase sales and customer base.
HOW COLOR AFFECT PEOPLE’S BEHAVIORS AND DECISIONS?
- Color psychology studies shows colors can evoke feelings of trust, security, urgency, relaxation and much more which can lead to decision-making and motivates call to action.
- 93% of buyers pay attention to the visual aspects of the ad first before sound, smell and so on.
- Studies also show that color is the first thing people associate to a brand. Most consumers agreed that the strongest cue to making the final purchase is color.
So, now let’s dig a little deeper into the fascinating world of colors and discover interesting color facts that are worth knowing.
This would really help advertisers and marketers in choosing the right colors for the ad campaigns and brands.
1. RED
First color that babies see. Increases blood pressure, heart rate and sexual desire!
2. GREEN
Helps mind find the physical and emotional balance which lead to clarity and boost decision-making ability.
3. YELLOW
Stimulates logic centre of the brain which can be use to draw in impulsive buyers. Also, create a huge temptation for food. Oh, also can create nausea.
4. ORANGE
Triggers more enthusiasm. Makes food tastes better but excessive use can create anxiety and make babies cry!!!
5. BLACK
Can trim down the appearance of size of objects! Also, symbolizes intelligence but can be overwhelming sometimes which trigger fears.
6. BLUE
World’s most popular color, mostly preferred by men and young people think of it as a sign of maturity. Also, boost productivity and curbs appetite.
7. PURPLE
Triggers creativity and imagination. Suitable for anti aging and beauty products.
8. GREY
Symbolize solidarity but too much of grey leads to feeling of loneliness, depression and death.
9. WHITE
Project neutrality and gives the mind a sense of purity and cleanliness.
10. PINK
Leaves a calming effect that reduces anger and control the untamable behavior. That is why prisons cell mental care institutions paint their walls pink!