How social media has become increasingly integral to content marketing strategy

The use of social media within content marketing strategies is set for a rapid increase according to new research from the Content Marketing Association (CMA) which says that 80% of companies plan to increase its use with nearly half  (47%) looking to increase use by up to 50%.

This is set to lead to increased investment as a result, with three quarters planning to invest more in owned social media as part of its growth within their businesses.

The conclusions are from a study of 100 senior level marketers, across companies such as Barclays and Experian and media and creative agencies such as Carat and Ogilvy & Mather, by the CMA as part of a wider report The Role of Social in Content Marketing.

The growth comes as content marketers increasingly believe social media to be integral to their growth strategies. More than two thirds (69%) said that social media was very important part of their content marketing strategies. Almost 90% said that social media had had a positive influence on content marketing strategies.

More than half (57%) are using it for amplification of their brand messages whilst one in five (21%) are using it to build a fan base amongst existing and potential customers.

However the study also shows that brands can do more with their existing use of social media. More than half (55%) said that brands were not experimental enough with what they were doing whilst a similar amount (56%) said that brands were not authentic enough on social platforms.

Facebook was shown to be the most effective social platform for B2C content marketing at 55% whilst for B2B content marketing LinkedIn performed best with two thirds (67%) saying it was the most effective channel.

However respondents were less confident about assessing the value of social media measurement, with less than a third (28%) confident of their ability to accurate measure the return on investment and 42% saying they were unsure that an accurate ROI measurement of social media was possible.

Clare Hill, managing director of the Content Marketing Association, said the new report showed the value of social in content marketing today and said brands should keep up. “The pace at which social media is growing in power and influence is remarkable. There are many opportunities for brands to use this to their advantage to make their voices heard,” she said.

Resources: marketingtechnews.com

7 Behaviors of Millionaire Entrepreneurs

Becoming a millionaire isn’t an accident. It takes business owners decades to accomplish this rare feat. Many people look at these successful individuals and assume they must be lucky or born into wealth. But in reality, this is usually far from the truth. Becoming a millionaire takes work, focus and productive habits.

Emulating the behaviors of millionaire entrepreneurs can help you develop discipline and the habits that catapult entrepreneurs to the next level. With that in mind, here are seven behaviors of millionaire entrepreneurs you can learn from:

1. Start early.

Do you rush into your day responding to dozens of emails and letting other people define your priorities for you? Successful entrepreneurs, such as Peter Shankman, founder of HARO and The Geek Factory, are early risers. Shankman gets up at 4:30 every morning to allow for a workout before networking and building relationships — all before his competitors even sip their first coffee.

 

2. Learn constantly.

Keeping up in their industries is important for millionaire entrepreneurs, but so is regularly expanding their mindset and worldview. Russell Sarder, who runs the multimillion dollar NetCom Learning, makes time to read every day. Even during the business week, he reads one or two hours a day. By consistently learning, he’s able to bring new insights into his work that help define his business.

 

3. Make a budget and stick to it.

As unexciting as it sounds, budgeting in both your business and your personal life is essential to becoming a millionaire. In the book The Millionaire Next Door, authors Thomas Stanley and William Danko discovered that self-made millionaires diligently tend to the ebb and flow of their bank accounts. No matter how wealthy they become, that behavior doesn’t change — which is why they stay wealthy.

 

4. Don’t be afraid to work hard.

The reason “get rich quick” schemes are so popular is that it’s very appealing to get something for nothing. Not for millionaire entrepreneurs. Gary Vaynerchuk makes this very clear in his hilarious rant about people’s focus on “passive income.” He points out that no one gets truly wealthy without putting in the serious work.

 

5. Make clear goals.

Millionaire entrepreneurs know exactly what they’re working towards. They have clear timelines attached to their dreams. They know what they want to do in the next four weeks, the next six months and the next five years. Studies show that writing down your goals, making clear action steps and sharing those goals with supporters makes it 78 percent more likely that you’ll achieve a goal than simply thinking about it.

 

6. Be willing to fail.

Being afraid of failure is going to hold you back from becoming a millionaire. Successful entrepreneurs aren’t afraid to step outside their comfort zones and take a new risk, because they realize that failure is a learning process — not a final judgment on their ventures. Millionaire entrepreneur Farrah Gray discussed the importance of depersonalizing failure in an interview with Black Enterprise.

 

7. Take time off.

Stopping is hard for any entrepreneur, but many millionaires have realized its importance. Arianna Huffington admits she wishes she could go back and tell her younger self that her performance would actually improve if she committed to unplugging, recharging and renewing herself periodically. Taking time to relax allows new creative ideas to come to the forefront, which helps increase your wealth.

Becoming a millionaire isn’t something that happens by luck or heredity — it’s a matter of hard work and intention. Embrace the habits of these entrepreneurs and hone your own habits to follow in their footsteps.

Which one of these behaviors can you implementing today? Make a commitment to it by leaving a comment below.

Sources: Entrepreneur.net

The 5 Traits of Great Future Leaders

Finding leaders isn’t about finding those with the loudest or even the most reasonable voice, or even finding the one with most impressive skills. How often have you seen someone with great skills be promoted to a leadership position, only to see him become a harried, crazed person making outrageous decisions that demoralize the team? It happens, but it doesn’t have to happen to your team, when you understand how to spot people with the potential to become leaders, people who will help achieve the vision you’re working toward.

There are five traits of potential leaders that make them easy to spot:

1. They like people.

This is non-negotiable for leaders. Those who are following want to be around and be a part of things led by someone who likes them and is helping them succeed. People don’t want to be around someone who is clearly impatient with them and considers them a nuisance. In other words, they won’t follow someone who doesn’t like them.

 

2. They are possibility thinkers.

Challenges don’t stymie them. Potential leaders aren’t Pollyannas; they are willing to admit that problems exist. But even if solutions aren’t readily apparent, they can find the workarounds that help the team move forward toward the goals.

 

3. They communicate.

Leaders must have a desire to interact with others. Excellent communication skills can be learned, but leaders innately want to express vision, goals and tasks to others. Those whose go-to coping method is to silo themselves away from the community are not yet suited for leadership.

 

4. They are willing to learn.

Leaders are usually finding ways to learn and grow, and they are motivated to share that information. There will always come a point in a leader’s life where the vision they are pursuing requires them to learn and become more: a better communicator, a dynamic re-director or a stronger motivator.

 

5. They can catch a vision.

Leaders may not come with their own vision at first, but they can be inspired to catch an existing vision. Their determination to be possibility thinkers and willingness to learn will aid them in learning from a mentor how to create their own visions.

 

While some people have a natural bent toward being a leader, good leadership skills can be learned by people who have these five traits. You’ll grow as a leader as you identify these people and help them develop into all that they can be. I’ve discovered that one of the most satisfying parts of my life, both professionally and personally, has this process of finding and growing successors.

Resources: Success.net

6 Things Effective Leaders Always Say

Too often we forget our most basic goal in business—to create relationships with clients, customers, prospects, colleagues, shareholders and, at the center of it all, employees. Everyone at every level needs appreciation and meaningful feedback about their work. If you think that’s an obvious and practiced element of leadership, think again. Nowadays, leaders are prevented from being effective by not showing appreciation to employees.

 

Communication is the fundamental element of an organization, and the pattern is established by leaders. Healthy communication requires trust, inclusion, recognition, clear directions, meaningful interaction and feedback at the nerve center of the company.

The most effective leaders understand that clear communication helps a company’s bottom line and can increase productivity. They are diligent about building a sense of connectedness with their teams and appreciation of their employees by saying and asking:

 

1. “Here’s what I appreciate about you and your contribution.”

The basic “atta-boy” or “atta-girl” doesn’t satisfy people who put their heart and soul into their work. Instead, say something specific like, “I appreciate the way you pull in people from other departments to reach your team goals—you’re a connector.” Leaders need to notice employees’ unique, specific contributions.

 

2. “Thank you.” (personal and public)

From the elevator to the parking lot, daily interactions represent opportunities for leaders to engage in dynamic interactions and show appreciation for their employees’ efforts. Public recognition at a staff meeting, or a thoughtful “thank you” in a newsletter, are also meaningful.

 

3.What do you think?”

Employees often withhold their best ideas from leaders who always have the “right” answer or take credit for others’ ideas. Ask questions such as, “What have you noticed?” “How do you think we could improve?” “What is keeping us stuck?” and “What do you love about it?” Establish a safe environment in which people have the opportunity to express themselves and be recognized for their ideas and they will take ownership of the results.

 

4. “Here’s what’s happening and what you can expect.”

Companies today often operate in a state of change, and all too often, information is withheld until the last minute. This is a huge distraction for employees who need “real speak” about their futures. Leaders often underestimate employees’ ability to accept “why” if it is shared in an honest way. Leaders will gain deep respect when they share as much as they know as soon as they can share it. Explanations are better than no explanations.

 

5. “I have some feedback for you.”

Don’t wait for a performance review to tell people how they’re doing. A culture of continual feedback is healthy and nimble.

 

6.Let me share a time I got it wrong.”

Smart, capable leaders who know their stuff are well respected, but employees like and trust leaders who are not only smart but can occasionally lean back and laugh at their own mistakes and who are generous with what life has taught them. The effective leader says, “Let me tell you about something I learned the hard way,” instead of dictating the course to take.

Resources: Success.net

There’s Nothing Sexier Than a Passionate, Hard-Working Entrepreneur

Passionate is 1st rules in Entrepreneur 

 

1. The passionate.

There’s no two-ways around it, a relationship with an entrepreneur is filled with emotional ups and downs. One day you’re riding the wave of a huge acquisition, next moment you’re biting your nails as you wait for your next round of funding to come through. The great thing is that they express their emotional roller coaster. They’re passionate and excited about their business, and you get to come along for the ride with them — if you like roller coasters, that is.

And it’s not just their business. They’re equally as passionate about life. And about their partners. No one will ever love you harder than an entrepreneur can. They love you with the fiery force of knowing that everything is impermanent, and the moment is all we have.

Intense, but totally worth it.

2. The persistent.

If you’ve ever loved an entrepreneur — or even been romantically pursued by one — you’ll know this all too well. When it comes to their business, they mean… well… business. Nothing will stand in the way of their dreams, and although they may have their off days, they bounce back quickly and become more focused than ever before. This transfers over to their relationships as well.

They know what they want, and they’re not afraid to go after it. They’re happy to wait as long as it takes to win your heart, and when they finally do, they’ll cherish it even more. They know a good fit when they see one, and even when your relationship hits an inevitable rough patch, they won’t falter.

They’re with you until the end.

3. Have a strong moral compass.

Most entrepreneurs get into business to help the world in some way. They want to make a difference. They can’t stand idly by, knowing that they could have helped make a change for the better. By nature, they are value-adders. They want to better the lives of their clients, their customers and society at large.

In almost every entrepreneur / entrepreneur relationship I’ve witnessed, both partners add extreme value to the relationship. They build each other up and drive each other forward. Their partnership is a constant upward spiral of growth.

They aren’t trying to change their partner — they’re giving them a leg up to their dreams, in whatever way they are able to.

4. Not afraid to show they care.

If someone works that hard for you, it’s apparent that they have strong feelings for you. When entrepreneurs go after their goals, they do so with drive and abandon. They’re not afraid to let people know that they care — their 80/20 clients, or their significant others.

They will tell you how much you mean to them, every day. They’ll make you feel special, because you are. It’s important to them that you know that they love you, because you are what they want, and they know they can’t stand idly by and expect the relationship to run on auto-pilot.

5. It’s fun!

Entrepreneurs have a yearning to live life to the fullest. They have an empire to build, and you get to be part of the building phase. Whether that means you’re helping build a startup from scratch or providing emotional support for your partner’s existing enterprise.

There’s an excitement that comes with being part of something big and knowing that you are an integral part of it’s success. If you have a hard-working entrepreneurial partner by your side — count yourself lucky. It can be one of the most fruitful relationships you’ll ever have.

Keep learning from each other and helping each other to grow, and your relationship will continue to flourish for years to come.

Sources: Entrepreneur.net

Small Businesses Need to Know About Digital Transformation and Disruption

Although a small or medium-sized business’s digital transformation may not be as large an undertaking as it would be for a big corporation, it is every bit as significant.

Some small businesses think their size creates some kind of immunity when it comes to digitalization. They assume, because they are “small,” they don’t need to undergo a digital transformation to maintain a solid book of business. This couldn’t be further from the truth.

Digitalization is changing everything about life today – from consumer purchasing to how we conduct business. As more devices become connected to the Internet, more brands have started to create content and customer connections that cater to the buyer no matter where they are. And In today’s market, every company is now responsible for living up to the “anywhere, everywhere” consumer expectation.

 

Digital transformation and disruption

Digital transformation refers to the company decision to deliver that seamless digital experience to consumers and to maintain an evolving customer relationship with new platforms and solutions. In practice, it means using data-driven analytics to get a better understanding of a target market, and then using that information to digitalize the internal and external processes to cater to the needs of the consumer.

The result of digital transformations may or may not be considered a digital disruption. Digital disruptions are the larger phenomena that take place in society and change the way people do things in their daily lives. Mobile banking, for instance, might be considered a digital disruption. It provides value to the customer and changes the way people work, but it also is a concept that revolutionized an industry. A software update probably wouldn’t be a digital disruption but any digital tool that is ultimately driven by consumer need could be considered one. As a small business, you may be affected by digital disruption, and you may have the opportunity to cause one — or both.

 

Transforming your small business

Your company’s digital transformation may not look like another company’s. A transformation isn’t about adopting every trend in the marketplace. Rather, it is a fundamental change in your business that adds value to the customer experience.

For example, going mobile may be a key part of your company’s transformation. More people access their mobile devices before making a purchase than they do a desktop or laptop. Companies that successfully digitalize their businesses make sure that responsive web design creates a seamless experience on every device a consumer might use. It fundamentally changes the way your consumers interact with your brand, transforming your business from a legacy enterprise to a digitalized company.

Although a small or medium-sized business’s digital transformation may not be as large an undertaking as it would be for a big corporation, it is every bit as significant. Digital transformation is vital for enterprise survival and growth.

Start making changes and ask for guidance and feedback from existing customers as well as employees who interact with customers on a daily basis. By focusing on the customer experience, you can make the digital changes necessary to streamline your business interactions online and in-store.

Once your company has made key digital changes, remember that the process is ongoing. Encourage innovation in your business and strive to evolve with the digital world in real time. Technology isn’t slowing down and businesses that stay relevant will have to keep up with the changing tides. Reach your customers by staying technologically current. Keep them by remembering what sets your brand apart.

Sources: Entrepreneur.net

How to reach today’s B2B buyer: A hybrid sales and marketing model

Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. Not only this, but they are more knowledgeable than ever before because they spend more time doing self-guided research.

The art of the cold call is dead to today’s buyer – they have fortressed themselves from intrusive sales tactics. They expect salespeople to have some knowledge of what they are interested in, and looking for.

It’s amazing to think that more than half of buying decisions are made before a sales team even gets involved. However, that doesn’t mean sales can step back and let marketing handle it all on their own. In order to win the hearts of buyers, sales and marketing must work hand in hand.

 

Sales and marketing learn to play nice

In the business world, marketing professionals and salespeople often struggle to collaborate or agree on anything. They question each other’s methods and love to play the blame game around the quantity and quality of leads versus the timely and professional follow-up on those leads. That doesn’t need to be the case. In fact, there’s a relatively simple solution to get everyone on the same page. The key is a new hybrid model that blends marketing and sales.

 

What is ‘hybrid’?

In science, hybrid refers to anything derived from heterogeneous sources, or composed of elements of different or incongruous kinds.

That simply means creating something by combining two different elements. This is what marketers and sales professionals must do. It’s time to blur the lines separating these two functions and have them learn from the other’s strengths.

 

The convergence of sales and marketing

So how does this merger of sales and marketing manifest itself? Well for one, sales professionals these days have to develop super-human senses. They must be tuned in to social channels, email opens, website visits and any other potential buying signals.

Sounds an awful lot like marketing, doesn’t it? Your potential buyers are a powerful force and they won’t wait around for you. That means marketing and sales teams have a very short window when it comes to responding to engagement. Potential buyers will visit a website, download content, and move on. Their interaction is recorded by marketing and passed on to sales.

The problem is that currently this process takes a couple of days…or longer! Would you still be interested in purchasing something from a department store if a sales attendant said they’d get to you in a few days? Not likely.

Sales and marketing must work closer together to make sure the way leads are handed over is as fast as possible.

 

Recipe for sales and marketing alignment

The need for a hybrid sales and marketing team is evident, but the real question is how can these teams work together to meet and exceed customer expectations and deliver on business objectives?

Here are a few simple steps to follow:

  • Listen intently to buying signals and personalise messaging to suit the buyer profile and the stage of their buying journey
  • Plan and build common objectives and compensation models as a team and make performance against those objectives highly visible
  • Specialise your lead qualification, prospecting and sales teams
  • Add structure and accountability into the lead management process – be sure to “mind the gap” for handoffs between marketing and sales teams

The era of functions operating independently in separate silos has ended. Engaging immediately and intelligently with qualified leads is more important than ever, which is why organisations need an intersection of sales and marketing.

Resources: marketingtechnews.com

How I Overcame My Fears And Became An Entrepreneur

“Entrepreneurialism isn’t part of my professional hardwiring,” says Sallie Krawcheck. “At least not until recently.”
Have you ever had one of those head-slapping, a-ha moments? An insight that, looking back, seems to divide things into “before” and “after”?

I’ve had a handful. This particular one hit me not long ago, as I was applying mascara: The retirement savings crisis is a women’s crisis—and not just because of the infamous wage gap, but also because of the much-less-discussed gender investing gap.

After a while, the idea of taking the plunge began to seem less abstract and more achievable.

“AFTER A WHILE, THE IDEA OF TAKING THE PLUNGE BEGAN TO SEEM LESS ABSTRACT AND MORE ACHIEVABLE.”

That was the founding idea for Ellevest, a soon-to-be-launched digital investment platform focused on women, which I’ve founded and funded—and the idea was the easy part. Much harder has been turning that idea into a business. As I wrote recently, entrepreneurialism isn’t part of my professional hardwiring, at least not until recently. Starting something from scratch—hiring the first person, buying the first computer, setting up the legal structure, finding office space? Not my expertise, and not my interest. And that’s not to mention the whole fear-of-failure thing. At first, I thought: Who needs it?

As it turns out—given the size of the issue, my background, and how much I love a new challenge—the answer is: me. I needed to do this.

Still, I wanted to reduce the risk as best I could, particularly since it required making such a significant career switch. So how did I get the confidence to make it, and “de-risk” the venture, as much as possible? I did a number of things.

TRY ON THE IDEA FIRST

My first step was to spend time with entrepreneurs so I could “try on” the idea. I was fortunate enough to have had a number of business leaders in my professional network to consult—people I’d connected with over time, and a few that I’ve mentored. So I turned the tables and talked with them about what they were doing, plus every conceivable aspect of business building and funding: How they spend their time, what obstacles they’ve had to overcome, the surprises of their journeys, how they manage the day-to-day pressure.

These conversations proved crucial. After a while, the idea of taking the plunge began to seem less abstract and more achievable. I decided I could see myself really doing it.

But I had to be pretty honest with myself: How would I feel about losing the rhythm of working in big companies—the executive assistant, the established ritual of business meetings and reviews, the paycheck? What about the softer perks, like people at cocktail parties instantly recognizing the name of company I worked for? (Or the softest perk of all: the warm cookies my office served at 3 p.m.? Okay, I could give those up.)

Some of these corporate-culture features might seem small, but if you’ve spent a long career working in big organizations, you may not miss them until they’re gone. If you’re considering striking out on your own, you have to face up to every change that awaits you, right from the get-go. You have to decide what’s really important.

TALK (AND TALK AND TALK) TO PEOPLE WHO THINK DIFFERENTLY

My next, hugely important step was to find a cofounder with a very different background and business disposition from mine. I found that in Charlie Kroll, who’s been an entrepreneur since his college days. If I’m more the “fin,” he’s more the “tech.” We’re both deep into different parts of the product, and that natural balance makes it easier to divvy up key duties. Charlie has put our processes in place and holds everyone to them. He negotiates the contracts, and he’s pretty unblinking on keeping the team to our commitments and on deadline.

Entrepreneurship is about finding new approaches to problems, and discomfort can be an important part of that process.

“ENTREPRENEURSHIP IS ABOUT FINDING NEW APPROACHES TO PROBLEMS, AND DISCOMFORT CAN BE AN IMPORTANT PART OF THAT PROCESS.”

Soon after partnering, we set about building a team that is the most diverse of any I’ve ever worked with—diversity of background, thought, age, gender, industry experience, disposition.

And diversity isn’t something we thought hard about solely because Ellevest is a women-focused business. You may find it more relaxing to work with people just like you, but entrepreneurship is about finding new approaches to problems, and discomfort can be an important part of that process.

To further de-risk the initiative, we’ve engaged with our potential clients on the topic of investing almost constantly. We’ve talked and talked and talked with women in order to truly understand their perspective.

And we tested and tested and tested our potential solutions from the very beginning—before writing any code. I’ve learned as a result that some of my strongly held hypotheses seem to be on track; some of my equally strongly held hypotheses have proved dead wrong. But there’s no way to know if you don’t get out there and start talking to people.

(A side note: This testing process is completely new for me. I like to joke that when we built new platforms at big companies, we 1) did initial research; 2) spent $500 million building the technology; 3) rolled it out; 4) spent six months apologizing; then, 5) spent another $200 million fixing it.)

FAILURE ISN’T AN OPTION, BUT IT IS A POSSIBILITY

Many entrepreneurs don’t recognize the risk of bringing in the wrong investors—until it’s too late. We made it a top priority to search for the right ones. It was important to me that our lead investor (Morningstar) has a history of building businesses with an eye to the long term. And it was also important to me that all of our investors care about the broader issue and the problem we’re trying to solve with Ellevest.

Still, we may well fail.

Whenever you start a new business, the sheer number of variables at hand makes failure a constant possibility. But I’ve found that taking these steps has helped contain that risk as best as we can.

The reason I was able to overcome my hesitance to become an entrepreneur was because I kept coming back to the problem and poking at it.

“THE REASON I WAS ABLE TO OVERCOME MY HESITANCE TO BECOME AN ENTREPRENEUR WAS BECAUSE I KEPT COMING BACK TO THE PROBLEM AND POKING AT IT.”

Ultimately, the reason I was able to overcome my hesitance to become an entrepreneur was because I kept coming back to the problem and poking at it—talking about it at dinner parties (seriously, you don’t want to sit next to me at a dinner party), jotting notes about it, and asking other women about it.

I’m no longer a reluctant entrepreneur because I’m now more certain than ever that I had to take a run at solving such an important issue. It can take a while to establish that certainty, but it’s the foundation for everything that follows. If not me and my team, I finally decided, then whom?

Source: http://www.fastcompany.com/3052673/lessons-learned/how-i-overcame-my-fears-and-became-an-entrepreneur

Look before you leap

Successful property investment can secure lifelong financial security, but the wrong decisions and inaction can impact on your portfolio’s performance.

Mistake 1: Over capitalizing

Renovations can boost a property’s weekly rent and improve its resale value.

Director of Alliance Corp Jason Paetow always encourages his clients to purchase un-renovated properties. He believes once a property has been refurbished, the buyer pays a premium price and has little opportunity to add value.

Yet he warns investors should be conservative when planning a property makeover.

“Unfortunately, a lot of people buy an investment property and rather than looking at it from the point of view of a tenant or resale, they’re thinking as if they’re going to move into it themselves,” he says.

Investors who get emotionally invested in the project may end up with an asset worth less than it cost to buy and renovate, he warns.

Director of Crawford Realty Ryan Crawford reminds investors that renovations need to be profitable.

“It’s important to remember the money you’re spending needs to come back to you at some point,” he says.

People doing up their family home can take renovations to “the next level” to maximise comfort and style, he suggests. But investors need to stay focused on maximising the value of the property at a minimum cost.

Director of Right Property Group Victor Kumar suggests investors ask themselves whether the work is going to increase the value of the property and if it is going to increase the cash flow generated by rent.

Investors may lose money on renovations that do not meet these criteria, he says.

In Mr Crawford’s view, cosmetic renovations tend to deliver the most value.

Painting walls, keeping the garden neat and other minor improvements can allow you to increase the rent without spending a large sum, he says.

Although Todd Hunter from wHereGroup agrees, he believes higher priced homes may be an exception to this rule. In his experience, people renting properties worth more than $600,000 expect their residence to be of the highest quality.

“With high priced properties, you want it to look like your home,” he says.

Mr Hunter also advises investors to renovate when they sell rather than when they buy, outside of small touch-ups.

Doing all the work at the start may net you a higher rent but wear and tear on the property diminishes its sale value, he says.

“If you make the property look its best when you sell, that’s when you have the best chance of capitalising on the best price,” he says.

For first-time renovators, Mr Hunter believes practice makes perfect.

“Most people who do renovations will always say they spent too much on their first property and they learned a tonne of things,” he says.

It’s important to remember the money you’re spending needs to come back to you at some point.

“IT’S IMPORTANT TO REMEMBER THE  MONEY YOU’RE SPENDING NEEDS TO COME BACK TO YOU AT SOME POINT.”

 

Mistake 2: Structuring finances incorrectly

Setting up the right financial arrangements can save you thousands of dollars in interest and fees.

The Reserve Bank has held interest rates at a record low of 2.5 per cent for several months. In this climate, investors may consider reviewing their loan facility to ensure they are getting the best deal.

While it is not always necessary to refinance, it is necessary to shop around, Mr Hunter says.

He suggests investors approach their lender to say, “Another lender is prepared to offer me this. I will be refinancing unless you guys are prepared to drop my interest rate down to where they are”.

If the lender agrees, the investor will get a better rate without having to pay an exit fee, Mr Hunter says.

However, Mr Kumar reminds investors that they need to think beyond just interest rates.

“You need to be looking at it from an investor’s perspective rather than purely interest rates. You need to be looking at the solution,” he says.

This means considering how the lender can help you implement your investment strategy. Some banks’ policies or practices may not align with the investor’s goals, despite temptingly low rates.

The lender may only revalue a property once a year, preventing several quick property purchases in a row. The lender might not take into account renovations or may refuse to lend over a certain threshold, Mr Kumar says.

“Another lender might have a 0.1 per cent higher interest rate but be prepared to lend substantially more money. That opens up options,” he says.

“Rather than just being focused on interest rates, you need to consider from a holistic point of view how the lender will help you achieve your goals.”

Similarly, the way you structure your loans can prevent you losing money.

“Investors do lose a lot of opportunities because they are cross-collateralised in their portfolio,” Mr Kumar says.

If all properties in the portfolio are linked, the lender will want to re-evaluate every property in the portfolio to release equity for another purchase, he advises.

“If you have more of the loans as standalone loans, you can focus on the one property that will give you the best equity to extract the deposit for the next opportunity,” he says.

For rental properties, Mr Paetow suggests setting up a buffer account.

This account, also known as a ‘master facility’, has funds sitting in it to pay for the holding costs of a rental property.

“Unfortunately, most investors go and buy negatively geared properties. If there are holding costs, they pay for it out of their weekly pay packet. It’s just crazy to structure it like that,” he says.

When the costs come from a master facility, the investor is more in control of outgoings and expenses.

To manage your finances as cost-effectively as possible, the experts agree that good advice is essential.

“Having an accountant who is property savvy, who invests in property themselves and not just the share market, is always very helpful,” Mr Hunter says.

Rather than just being focused on interest rates, you need to consider from a holistic point of view how the lender will help you achieve your goals.

“RATHER THAN JUST BEING FOCUSED ON INTEREST RATES, YOU NEED TO CONSIDER FROM A HOLISTIC POINT OF VIEW HOW THE LENDER WILL HELP YOU ACHIEVE YOUR GOALS.”

 

Mistake 3: Overlooking depreciation

Some investors may be missing out on deductions and thus ultimately paying more tax than necessary.

“A lot of investors we come across out there are not capitalizing on depreciation, probably based on not fully understanding it,” Mr Crawford says.

Depreciation is a tax deduction for the wear and tear on a rental property. While most investors are aware that new properties attract depreciation benefits, older properties can also offer tax write-offs, Mr Crawford says.

Firstly, investors can claim depreciation for properties built after 1987 until the property is 40 years old, according to the Australian Taxation Office (ATO).

Secondly, depreciation of plant and equipment within the property can be claimed, including but not limited to air conditioners, floor coverings, electric items, hot water systems, appliances and kitchen fixtures.

Each of these items has a different “effective life” during which depreciation can be claimed. This time period generally restarts when the item is replaced.

Even accountants occasionally overlook this second category of depreciation at tax time, Mr Paetow says.

He believes the easiest way to extract value from your older property is to have a depreciation schedule drawn up.

“The depreciation companies that do these reports guarantee you’ll always collect more depreciation out of an older property than the cost of a report,” he says.

While depreciation schedules come at a cost, Mr Kumar urges investors not to scrimp on the quality of their service provider.

Some cheap providers will ask you to take your own pictures and base their report on information you provide, he says.

More expensive providers tend to send a qualified person to the property to inspect its condition and draw their own conclusions.

“In my own portfolio, I have tested and measured this,” Mr Kumar says.

“With the online providers, where you do the pictures as opposed to a company that sends someone out, there is a substantial difference in terms of the depreciation that is found that can be used as a tax deduction,” he says.

Investors will get what they pay for when it comes to depreciation benefits, he warns.

Spending with no prospect of return is a waste of resources and investors need to carefully assess all of their outgoings. When it comes to property investment, every dollar should be contributing to building up your long-term wealth.

Investor Profile: Glenn Newberry

Getting it right by mistake
“I first started investing in 1999. Like a lot of people when they start investing, I didn’t really know what I was doing. For me, I started investing because it was a forced way of saving money. I never used to be a good saver but I figured if I bought a property I would have to commit to paying the mortgage.

When I look back now, I can see that I was actually doing some of the right things but it was only by chance – not by experience or knowledge. When I started, I was looking for something that was within five to 15 kilometres of the city. I wanted to make sure that wherever I was buying was in a suburb that had a train line and was close to transport and parks. I was trying to find somewhere that someone would want to rent because it has all the services. I guess from that perspective I was doing the right thing.

One mistake I made was I had negatively geared properties, so I was struggling with cash flow at a couple of points. I wanted to try and sell half to somebody but nobody was interested. So then a friend of mine gave me a book to read, which got me really going in investing, particularly when it comes to smarter investing. I spent a lot of time and money educating myself.

I’ve got 13 properties now and my portfolio is around the $2.7 million mark. The properties are a mix of high cash flow and negative cash flow and growth properties in metropolitan and regional Sydney and Brisbane.”

Source: http://www.smartpropertyinvestment.com.au/spi-plus/beginners-guide/14710-look-before-you-leap

Exploring the options

Property options are a creative way to finance an investment. Smart Property Investment talks to one investor who has turned this novel approach into a successful business strategy

Property options are a creative way to finance an investment. Smart Property Investment talks to one investor who has turned this novel approach into a successful business strategy

Smart Property Investment has previously explored the various ways in which investors can build their property portfolios without saving large cash deposits. Property options were one such alternative.

Large-scale developers often use property options to obtain the right to buy a property before a set future date for an agreed price, but smaller-scale investors can use property options slightly differently and enter into a rent-to-buy agreement.

With prices rising in various parts of the country, many families are years away from saving their first house deposit. Rent-to-buy schemes are an alternative to traditional lending, helping people get into the property market faster.

Andy Fermo is one investor who took advantage of this ‘outside the box’ approach to build a successful investment portfolio.

“A property option is essentially when you have an agreement with the vendor to purchase their property. I’ll give them the price that they want and they’ll give me a timeframe,” Mr Fermo says.

Under an option arrangement, the buyer assumes control of the property but continues to act as a tenant. The buyer-tenant pays the vendor each month, partly for rent and partly for the option to buy the property in the future, he explains.

These option payments go towards building a deposit, which the buyer can use to apply for traditional finance when the option agreement expires. At this time, the vendor must honour the previously agreed sales price. However, if the buyer chooses to walk away from the deal, the sum of money that has already been saved is forfeited to the vendor.

When Mr Fermo first started out, property options were not on his radar. After leaving the army, he decided to follow his friends’ examples and buy negatively-geared properties via traditional financing.

“At the time, I wanted to invest in a house but I really didn’t know how. I went with the flow with a couple of the other boys,” he says.

When the global financial crisis struck, Mr Fermo’s properties plummeted in value, to the point where he found himself in negative equity.

“The value of the houses I purchased was less than the loan was worth – like a lot of people at the time who were getting 95 per cent lends,” he says.

Selling the old-fashioned way meant losing money on the deal. Mr Fermo was faced with watching “all his hard work go down the drain”. Around this time, he discovered a property mentor who taught him to think differently about investing.

“You could transact property regardless of your skill level or financial situation. If you wanted to be able to invest in property, you didn’t have to have a gazillion dollars to do it,” Mr Fermo says.

The “creative methods” advocated by his mentor piqued his interest and he decided to try them out for himself. He sold his properties in an option arrangement, allowing the buyer a long period of time to pay off a deposit.

Sometimes the traditional finance model doesn’t quite fit someone’s situation at the time

“Basically, my goal for that was to be able to on-sell them and be able to settle down the track and not owe the bank any money. The houses were so far underwater that I needed to just walk out and break even,” he says.

This method was so successful that Mr Fermo was inspired to pursue the strategy further. Three years and a dozen deals later, he has made property investment his full-time job.

Part of Mr Fermo’s strategy is buying from vendors looking to extricate themselves from their property.

“That’s a quick way to build my portfolio – through people who no longer want their houses,” he says.

Generally, he is then able to on-sell the property, putting in place a new property option with the next buyer. In some cases, if the deal is not attractive to Mr Fermo, he may negotiate an arrangement between the vendor and a buyer better placed to benefit from it.

From Mr Fermo’s point of view, the major benefit of the strategy is leverage. If an investor has $50,000, they could use it to purchase one negatively geared property. However, through property option arrangements, they could put down $10,000 with five different vendors to get their foot in the door, he explains.

“For potential investors looking to use these strategies, you can leverage your money a lot better by being able to build your property portfolio quickly,” he says.

Mr Fermo sees himself as helping both the buyers and sellers achieve their aims.

“With vendors who don’t want their houses any more, I get to relieve them of their debt burden or whatever it is they need to do. I help them move forwards,” he says.

On the other hand, buyers are able to gain a foothold in the market even without a large deposit. Instead of waiting several years to save a deposit, buyers can move in right away, even as house prices keep rising. Moreover, they can lock in a price years in advance.

“When it comes to home ownership, sometimes the traditional finance model doesn’t quite fit someone’s situation at the time,” Mr Fermo says.

“What we do is put a paperwork system in place that puts them in the best position down the track to be able to get traditional finance.”

In particular, young families, business owners and tradespeople favour this approach because they often lack the financial credentials to qualify for a bank loan.

“Sometimes they have the cash flow to prove it – a small business owner, for example – but the bank might say you don’t have enough tax returns, or you need to prove your cash flow for a little bit longer,” he says.

While Mr Fermo also requests evidence that purchasers will be able to pay their obligations, he believes he is able to assess people’s financial capabilities on a more personal basis than a bank.

The last three years have not been all smooth sailing for Mr Fermo – one buyer was forced to pull out of an option deal after she lost her job.

“We mutually agreed the deal for the house would have been too much of a burden, so we both agreed to move on,” he says.

“If I have a buyer there and it looks all good on paper and they move in, I can’t control whether that situation is going to change or whether they lose their job or the relationship breaks down. At the end of the day, you can only assess based on what you know at the time.”

In another case, he claims his buyer was still in the “renter mindset”. The buyer stopped paying, forcing Mr Fermo to take them to the Rental Bond Board to evict them. However, he says this is a risk that comes with any type of property investment.

“Unfortunately, that’s one of the things you have to accept as an investor, whether it’s using these strategies or not,” he says.

Ultimately, all investors must do their due diligence to ensure the deal stacks up and the area has strong growth potential.

“You might have an area that’s stagnated, so it’s going to be a low performing area no matter what property or strategy you have. If you try and on-sell the property it’s not going to work as well,” Mr Fermo says.

Ultimately, Mr Fermo aims to build a business based on property options and vendor finance.

“For me, the reason I’m doing this is to make a dollar and have property investment as a tool that will ultimately create wealth for me,” he says.

His family, including his wife Claire and their infant son, are his major motivation.

“I have a young family,” he says. “I want to make sure there’s food on the table.”

Source: http://www.smartpropertyinvestment.com.au/spi-plus/investor-stories/14714-exploring-the-options