7 Tips to Help Strengthen Employee Bond

Happy Employee

Employee bond is an important element of workplace productivity. Everyone in the office needs to feels like they are part of the team but by simply throwing a group of people together in a large work space does not constitute employee bonding. It  is quite  difficult to quantify. So how can you get employees to bond as a team? Here are seven  inventive suggestions you can implement right away in your organization.

1.Create employee development plans

According to Aberdeen report, the top reason employees stay with a company is they feel challenged by their work.  To make a real impact, your employees’ work needs to support the company’s growth goals. You can do this by making an employee development plan for your employees. This will help you create clear direction on how to increase their skills and advance their careers so that your business can forge ahead.

1. Seek Opportunities to Socialize Outside the Workplace

Whether it’s taking everyone out to lunch or a karaoke night, planning a social outing away from the workplace is proven as the best method for helping employees bond. When people talk about their personal lives, they identify things in common and build bonds based on them. These bonds lead to trust and respect, which lead to a willingness to collaborate and perform well together. An informal setting offers people the opportunity to relax and talk to each other about something other than work.

2. Promote Work Life Balance

Work-life balance matters, and it is becoming an increasing concern for many employees and employers. Creating a work environment that promotes work-life balance and gives your employees the flexibility to balance both aspects of their life will improve relations and ultimately create a strong team.

3.Offer Regular Compliment and Encouragement

Take an interest in the career development and job satisfaction of each direct report. When someone is doing a good job, take the time to let them know they are. A little positive reinforcement goes a long way. You can send a quick email of praise when a particular project goes well. Send an annual or monthly or even weekly email or note reminding them of how much you appreciate their work. Make it clear to higher-ups when someone goes above and beyond. When your employees know you notice the little things, they’ll want to be on the ball every day.

Employees mingling outside workplace

4. Seek Opportunities to Socialize Outside the Workplace

Whether it’s taking everyone out to lunch or a karaoke night, planning a social outing away from the workplace is proven as the best method for helping employees bond. When people talk about their personal lives, they identify things in common and build bonds based on them. These bonds lead to trust and respect, which lead to a willingness to collaborate and perform well together. An informal setting offers people the opportunity to relax and talk to each other about something other than work.

4.Establish team rules

Rules are everywhere. From the sports field to in our daily interactions they exist. And they exist to keep everyone safe and on the same page. How can we more forward together if we don’t know where we stand? Rules will safeguard the success and productivity of a team. Establishing rules early is best, For example, like ‘No Cell Phones during meeting’ or ‘Wear Pink on Wednesday’  but be willing to consider changing them if they’re hindering rather than helping the team. You can write them down or just chat about them openly. Either way, you should be clear on why they exist and ask for feedback from everyone.

5.Celebrate Success Together

Celebrating your success as a team will bring people closer together, encourage conversation, and boost happiness. By doing this, you’re weaving them into your team’s culture and the benefits will become lasting and more impactful. You’re also reminding people what your goals are that it is achievable and worth striving for, which will keep motivation high. It could be a big lavish trip to somewhere or simple dinner together but the main goal is to get everyone together and have fun!

6.Foster Empathy and Compassion

Creating a bond of trust starts with empathy and compassion. Empathy is feeling with others. You have to put yourself in another’s shoes emotionally. Compassion has been described as “empathy-in-action.” Feeling with another is helpful, but take the next step and put that empathy into action. If your employee is not in the right term sit down and talk it out. If they are in a of need emergency despite the works are overloaded try to understand their situation and come up with a solution that works best for all. Sometimes that’s a practical action, sometimes it’s emotional comfort, and sometimes it’s both. When you feel empathy and show compassion for others, it builds trust.

7.Establish team rules

Rules are everywhere. From the sports field to in our daily interactions they exist. And they exist to keep everyone safe and on the same page. How can we more forward together if we don’t know where we stand? Rules will safeguard the success and productivity of a team. Establishing rules early is best, For example, like ‘No Cell Phones during meeting’ or ‘Wear Pink on Wednesday’  but be willing to consider changing them if they’re hindering rather than helping the team. You can write them down or just chat about them openly. Either way, you should be clear on why they exist and ask for feedback from everyone.

 

I hope these tips will help you build stronger emotional bond with your team that can help you and your team thrive.

 

马方:老板,你会用干股吗?

干股在法律上没有明确的定义,但是在现实中,很多的中小企业都在用,只是很多人没有理解透干股的特点,还不能驾驭干股的使用技巧,所以遇到很多问题和麻烦,甚至造成很大损失。

干股的特点

干股是没有出资金购买的股份,所以并不是真正的股份,只是假设拥有这么多的股份来分取红利。干股的获授者通常是公司的核心层及重要员工,比如业务、技术骨干,或者是对公司有过帮助的有权力、有资源的人。干股和过去晋商用的身股基本上是一个概念,有好处也有缺点。

干股的好处:第一,干股不牵涉真正股东的股权结构,不会影响股东对公司的控制权;第二,干股风险较小且可控,出现矛盾以后不会给公司造成致命伤害;第三,易懂,而且操作简单,形式灵活,只需要做一些制度性文件或者和员工签订赠与协议,不需要在章程中体现。干股的缺点:干股的产权不是获授者的,所以获授者会比较看重短期利益,比如他会要求每年都分红,至于企业未来的长远发展并不是他最关注的,这会带来两个问题,第一,现金压力比较大;第二,一旦企业出现点问题,或者不能分红了,干股获授者就有可能跑掉,很难培养出优秀的中层团队。

所以干股有两个显著的特点,一是激励性强约束性差,二是只能同富贵不能共患难。

为什么不相信干股

在企业处于成长期,管理还不够规范甚至野蛮生长的时候,用干股做激励是最好的选择。很多老板也意识到干股的好处,但是在运用时却容易走进静态干股陷阱,比如只是简单约定了分红比例,至于什么情况能分、什么情况不能分、分哪些、什么情况可以收回等都没有约定,导致干股在实际运用时走进很多死胡同,比如分红不合理但无法更改、无法收回等,企业很受伤害。

这种静态干股,对干股的获授者来说,非常乐于接受,不用花钱就可以有收益,何乐而不为呢?所以一旦做了这种静态约定,就形成了习惯,再想改变就会很难。我接触过一个公司,老板在创业初期给了高管们一些干股,随着公司做大,高管们对只有干股心里不踏实,想要实股,老板也愿意给他们实股,就让他们花一点钱把干股转成实股,但是他们不愿意。因为在他们的意识里,干股投资是零,收益率却很高,白赚一样,而转成实股无论如何都是要花钱做投资的,不划算,而且要承担风险。作为老板,希望高管们能够与公司成为利益共同体,既能共享富贵又能共担风险,但是这种静态的干股却不能共担风险,相反会给公司造成不利甚至危险的后果,所以很多企业开始怀疑干股是不是真的好用。其实不是干股不好用,只是因为没有设计好。

如何设计干股

干股是一把双刃剑,用不好还不如不用,损失的一定是公司,麻烦的一定是老板。在中国把干股的优、缺点运用的淋漓尽致的是华为,其虚拟受限股就是干股的灵活运用。

基于干股的特点,我们在设计干股方案的时候一定要发挥其优点、规避其缺点,比如利用增量、贡献发挥其优点,利用约束性、递延性规避其缺点等,通常可以从以下几个方面着手:干股获授要有条件。第一,给干股要有限制条件。比如先要有贡献,并且要任职到一定年限,在职有,离职就没有等。第二,不要长期用,干股适宜作为过渡,短期使用。在给干股的时候做好约定,比如什么时间转成优先股(享有优先分红权)、什么时间转成实股、如何转等。第三,如果一定要长期用,必须要通过绩效、时间做好约束,否则一定会对企业有伤害。

给多少,怎么给。第一,给多少干股、分红分什么,这需要公司做好筹划,根据自己的情况核算好,公司利润有多少用来弥补亏损,有多少用来发展,有多少用来分红,不是一股脑儿把全部利润都拿来分红。第二,通常可以考虑按照股份的15%~30%作为干股比例,至于每个人给多少,最好要参照每个人的贡献、年限、职位等来决定。第三,通常,大家习惯使用按照百分比给,实际上折成股数更合理。第四,可以分期给,根据业绩增加而增加,这种动态上升的趋势会给大家新希望。

干股分红要与业绩挂钩。干股给人一定安全感,不用干活就可以分红,但是对公司来说却恰恰要避免这种光等分红不干活的状况,所以干股分红一定要和业绩挂钩,在规定的时间内完成工作任务才会有分红,或者考核不合格分红要打折等,特别是实行干股的前几年,主动权在老板手里,一定要从公司发展的角度对干股进行约束性规定,而不是让员工感到有了干股他可以一劳永逸。

延期支付。分红一定会带来资金的压力,所以最好采取延期支付的办法,一来可以缓解资金压力,二来可以防止员工将来能分红就留在这里不能分红就跑。可以事先约定,每年的干股分红只在当年兑现一部分,其余的延期一年或两年支付,并且期满后再从这些分红中拿出一定比例购买实股,将干股转成实股,剩余的可以选择兑现也可以选择转成实股。

最好的激励措施是既有激励性又有约束性,没有约束性,很容易让人利用制度的空缺放大自己人性中不怎么美好的一面。干股不是白给的,分红也不是白拿的,给的时候要有贡献,分的时候要有约束,要和绩效挂钩,本着这样的原则才可能实现干股激励性和约束性的完美结合。

利用好优点,规避好缺点,干股还是非常好用而又简单的激励工具。

 

本文作者为《股权战略》畅销书作者、泰山管理学院创办人马方院长,首发于《销售与市场——管理版》总第563期(2015-08),仅代表学术观点,不持任何立场。

Do’s and Don’ts of Facebook Marketing

Facebook is the world’s biggest social media platform. It has 2.2 billion active users with 1.45 billion users everyday. Do the math, you can see quarter of the world population uses Facebook every month. If that is not a solid enough reason to market yourself in Facebook then I do not know what is. Facebook has now became part of our daily live and it is inevitable. Apart from being the biggest platform to connect people from across the world, Facebook is also the heart of advertising. It has become extremely beneficial to manage company. However, there are certainly unwritten rules when it comes to marketing in Facebook. Master this and you can master the art of marketing in Facebook.

 

Let’s starts with the Do’s.

  1. Do know you audience – This the basic yet most important part of marketing. Know who your target audience and aim for them. Having a broad audience range does not really work in favor especially if you are trying to sell a product or service. Instead, understand the group of people you are targeting and works towards getting their attention. Facebook, in this case is very handy because it offers extremely functional targeting option.Make sure to use full use of them.
  2. Do include Landing pages-  What are landing pages? Landing pages are website which serves as an entry point to another website. Facebook has always been keen in helping self owned businesses to brand themselves. Landing pages is a great way for your audiences to learn more about your company or product and increases the potential of possible customers.
  3. Do include call to action- Your content is the key to attract potential customer but just words is not going to help. You need to engage with your audience and try to get them to subscribe or buy your product. Facebook has lots of options for these such as creating a voter poll, urging customer to sign up or donate and you can even sell or advertise your products.

 

Now let’s look at the Don’ts.

  1. Don’t include too much texts- Even though, Facebook does not have a word limit but no one likes to anything online with too many words. Facebook is lighthearted platform hence the content and marketing there has to be something the viewers like. Instead of words you can swap with a video or image and make it more interesting.
  2. Don’t neglect mobile users- Most marketers tend to forget this but bear in mind most Facebook users are mobile users hence make sure your content is mobile friendly.
  3. Don’t mislead people- This is a big mistake and can potentially cause you to lose lots of viewers and buyers. Be clear and direct rather than draggy and confusing.

 

These are some of the most common do and don’t of Facebook yet most people get it wrong. Always remember it is the small details that matters. So, make sure to take note of all the little details of the page and do not overdo it with too much or too less information. Hopefully, this was helpful.

 

5 Unique Personality Traits to be a Great Leader

According to Forbes, nearly one-third of employees don’t trust their management. In addition to this, employers now have to cater to the needs of the millennial generation. On average, after graduating from college, a millennial will change jobs four times before they are 32. Most of them also don’t feel empowered on their current jobs. Main reason to this is because the leader are not able to foster a sense of trust and loyalty in their employees. But, what is great leadership? In business context, great leadership is the ability that to make concrete decisions and inspire others to perform at their most productive and effective leadership.Also, the ability to set and achieve challenging business goals, take decisive actions when faced with challenging business scenarios, outperform the company’s competition, take calculated risks and continue moving forward even in light of failure. Again, what does it take to be a great leader?

Here’s a list of few quality that most inspiring leaders have in common. Which is also what you need to improve and inspire!

Barrack Obama- Charismatic Leader

 

1)Charisma

  • Infectious energy with a passionate drive towards the goal
  • Highly effective at kick-starting their team into action and solution problems
  • Example: Barrack Obama

“We did not come to fear the future. We came here to shape it.” Obama

 

Adolf Hitler- The Commanding Leader

2)Commanding

  • Forceful personalities that are unapologetic in reaching their goals
  • Not over powering just very determined in achieving target
  • Demands strict and discipline
  • Example: Adolf Hitler

“Strength lies not in defense but in attack” Hitler

 

Mahathir Mohammed- The Democratic Leader

3) Democractic

  • Makes everyone in the team feel valuable
  • Acknowledge each individual inputs
  • Creates a dedicated workforce by giving them ownership of the company’s business goals
  • Example: Dr. Mahathir Mohammed

“No one should have extra influence on an organisation. We should always regard ourselves as equals in the organisation, and we should be concerned about each other’s problems.” Mahathir

 

4)Humility

  • Down to Earth and humble to all
  • Lead by example thus showing people if you can do it, so can they!
  • Don’t allow anyone in the team to fall prey to bad moral values and teachings
  • Example: Mohandas Gandhi

” One must be as humble as a dust before knowing the truth” Gandhi

 

5) Courage

  • Boldness is blessed as a virtue
  • Be fearless and lead others to go outside of the box and take risk
  • Have confidence and communicate your idea to the whole team
  • Example: Nelson Mandela

” Courage is not lost of fear.It is inspiring others to move beyond” Nelson Mandela

 

Common SEO Problems and How to Fix Them

Dealing with Google can be frustrating at times because customer service barely exist and trying to understand why your site isn’t on Google search list despite all your effort can get you haywire but do not let these horror stories dishearten you. Most, of the time if a site is experiencing Google problems, it is only temporary and SEO problems are rarely irrecoverable. It is simply a matter of finding out the underlying root of the problem. These articles outlines some of the most common SEO problems that plague web creators and the solution to the problem.

IF YOU ARE NOT VERY TECHNICALLY INCLINED , URGE YOU TO READ THIS!

1.What do you do when your site is not listed in Google at all?!

If you have just launched your site it is possible Google has not crawled your site yet. To find out you can do a quick spot check at “site:yoursiteaddress.com” into the Google search bar and check to see if the site pops up. If it doesn’t show it just means Google hasn’t acknowledge your site’s existence.

 

Solution: Generate a handful of backlinks to your site and intensive social sharing helps big time. For example, tweeting a link to your site a very quick and effective way to ensure your site is indexed and sharing it on Facebook, Instagram and getting others to share it helps. Within 24 hours your site should be up on Google search list. To find do the same quick spot check.

 

2.What to do when your business is not ranking for your business name?!

It may be surprising but business not coming up in the top position in Google for searches for the official business name is a common issue among brand new sites. Google is smart but sometimes you need to give Google a nudge to associate your new site with the name of your brand.

 

Solution: Again fix by building links to your site with your brand as the anchor text. It does take time though could take up to couple of weeks for Google to realize your site. A quick trick is to do a search for the business directory used in your country and include a link of that back to your website. The more link the better! Social media helps too.

3.What to do when your ranking have dropped off?!

Remember though you have reached the top spot in Google ranking but there’s no guarantee you are going to stay there forever. There are billions of website competing for that spot. Hence, it is an ongoing effort. So, if your ranking dropped off from the top position and moving further down chances are it has been affected by Google updates.

 

Solution: Keep updated on new Google updates. On the other hand, it is also a sign to setup your game as lowering rank means your competitors have simply acquired more links. So, always keep an eye on your competitors and try to find out how many backlinks they have got and the goal is to gain more than them.

There you have it. These are some of the most common problems in attempt to gain more SEO. Hopefully, it was helpful.

Mobile Friendly is the NOW

WHAT IS MOBILE FRIENDLY?? WHY MOBILE FRIENDLY?? HOW MOBILE FRIENDLY??

A we all know people nowadays are accessing to internet from wide range of devices. So, you can say your readers are looking for an information just on their computer or laptops high chances they are on their phone too.Traditional websites are not exactly formatted for mobile displays hence does not render well with android phones or Iphones. So, it is important to quickly transfer your website to a mobile friendly manner. Many company are aware that this is an important issue which can affect the bottom line of your business. One of the best example would be Google where they changed their site’s algorithm to something more mobile friendly now.So, mobile friendly  simply means your users can you content using their smartphones. Putting it in a more complex term, it means you need to produce and design a content and a layout that can fully utilize the incredible capabilities of smartphones in a smaller space. To do so, your site has got to be able to deliver an user-friendly experience for the viewers. For example, without having to tap,zooming in, turning the screen horizontal and so on. The easier it is to use the more views the site is going to get.

But why is going mobile friendly matters? Simply because everyone is using smartphones these so it is the fastest way to the reach to your readers. Readers want easy access to your site and get information quickly so if you are not optimize for smartphone then will not be able to provide readers with up to date information hence you lose your credibility.Which is another why mobile friendly is so important because it builds credibility with your readers. Plus, it has become a standard best practice among all company to come with web designs that are mobile friendly so you do not want to be out the game.

Plus, it is also a matter of reputation. If your website does good and gives an amazing experience to your readers across many devices it will increase the standard and image of the company. People will keep coming back regardless if what device that they are on knowing that it is going to be a smooth experience. Always bear in mind, reputation is everything.So, if your reader has one bad experience navigating through your site it is enough to damage the whole name. Hence, you cannot afford to give people a bad experience whether on computer or mobile devices.

Now, that we know why mobile friendly websites are important let’s change focus to how to make your content more mobile friendly.This is where most people make mistake. People often translate what’s on their website to mobile but the problem here is that what’s work on your computer will not particularly work on the phone due to reasons like space, attention span,size and so on.

Main difference mobile users and computer users are time span. People on phone are always looking for something on the go hence the attention span is short so your content has to be short and simple. Avoid pop-ups, though it works on for computer but on phone it is a huge mistake. Pop ups that is required by law such as age or nationality are fine but annoying interruption that requires signing up or require you to buy something will damage the reader’s experience and will hurt your SEO.When it comes to mobile friendly sites the main goal is to provide readers with quick and easy to access content. To ensure this, you must make sure your users is not bombarded by too many elements at once.

To conclude, websites that are no mobile friendly are certainly out of the league and we are moving in a high speed digital landscape. It is important to always stay in trend and keep close to people’s need.Therefore, ignoring mobile optimization is not just bad for SEO but also causes your site to lose countless sales.

 

海底捞创始人:股权分配不合理该如何进行调整?

成功的企业也必定有成功企业家的基因。海底捞成功的背后,除了创始人张勇,还有一位默默奉献和忍让的合伙人——施永宏。

1. 坎坷- 从联合创始人到被踢“出局”

施永宏和张勇是自14岁起就是不分你我的哥们儿。

1994年,两人从中专技校毕业后,和李海燕(后成为施太太)、舒萍(后成为张太太)一起凑了一万块,每人各占25%的股份,开起了一家简陋得只有四张桌的袖珍火锅店。

因为没有钱去做广告,只能从名字上着手。“海底捞”是四川麻将术语,指的是最后一张牌自摸,这个名字既好记,也和火锅有联系,就决定取这个名字。这个好记又有代入感的名字很快被来往顾客记住。

尽管只有四个股东,可相当长时间内海底捞管理得比家族企业还家族。头两年没有账,大总管施永宏既管收钱又管采购。每个月结一次账,是亏还是赚全凭施永宏的良心。

顾客来了,大家凭着自觉性干,客人走了,就喝水聊天打麻将。这样的队伍忠诚但散漫。

有一天,四人中一向比较有决策力的张勇提出:“一间正式运作的公司,必须要有经理,我决定我当经理。”施永宏也没有异议,默认同意了。

在这之后,张勇掌握了绝对话语权,施永宏和其他人也都对张勇的威信力深信不疑。到2007年时,海底捞已经拥有3000多名员工,遍布简阳、西安、郑州、北京。

随着公司规模的扩大,公司管理结构早已不是最初的一人领导三个合伙人那么简单,企业管理和发展的问题越来越多也越来越复杂,企业决策过程也不断被加速。

张勇除了很早就让自己的太太回家了,2004年让施永宏的太太李海燕也回家了。2007年,在海底捞的生意正快速起飞的时候,张勇竟让跟自己平起平坐的股东、最忠诚的死党、20多年的朋友施永宏也下岗了。

要知道施永宏夫妇也是海底捞50%的股东!

更让人匪夷所思的是,张勇不仅让施永宏下了岗,而且还以原始出资额的价钱从施永宏夫妇手中买回18%的股份,2007年,张勇夫妇成了海底捞68%绝对控股的股东。

为什么?表面的原因是海底捞准备上市时,财务顾问给他们的建议是,公司有绝对控股股东有利于上市。其实,公司内外,包括张勇和施永宏自己都明白,张勇认为施永宏的管理能力已不适应海底捞的发展。

施永宏怎么就同意了?他为什么同意张勇这种“强盗似的豪夺”?其实,不论从股权投入上,还是从时间和精力的付出上,海底捞都是张勇夫妇和施永宏夫妇共同的孩子。

我问张勇:“你付钱给施永宏了吗?”

“只是象征性地付了。”张勇说。

“那他为什么就同意了?”我又问。

“没有为什么。我说了,他就同意了。”

我始终不信。我见到施永宏第一句话就问:“海底捞现在这么赚钱,18%的股份可不是一个小数,你就这么卖给了张勇?”

施永宏说:“对。”

“股份要去了还不说,他还让你这么年轻就下了岗,你舒服吗?”我又问。

施永宏说:“不舒服。”

“那为什么同意呢?”我接着问。

“不同意能怎么办,一直是他说了算。”施永宏沉思了一会儿,有些无奈,但很平和地笑着说。这更惹得我仔细端详他,他真像一尊佛。

“后来我想通了,股份虽然少了,赚钱却多了,同时也清闲了。还有他是大股东,对公司就会更操心,公司会发展得更好。”他又补充了一句。

我问他:“32%的股份每年会分很多钱。你这么年轻,不会不做事吧,以后做生意还找不找张勇合伙?”

施永宏坚定地说:“不找。”

显然,施永宏还没有完全成佛。

2. “菩萨”心- 重新回归,吃亏是福

现在施永宏只是作为海底捞的股东参加股东会。但是海底捞一旦有什么事,只要海底捞需要,施永宏还会一如既往地像当年一样把手伸进鸭膛里。

海底捞这场匪夷所思的股权转让只能发生在张勇和施永宏之间。心理学解释,人与人的关系是互动的。在长期相处中,人都无意识地按照对自己比较重要的人的期望而变化;于是,每个人都逐渐成为别人所想象的人。

纵观张勇同施永宏的关系,一开始就是张勇为主,施永宏为辅;于是,大事总是张勇拿主意;再于是,张勇就真的变成领袖了。张勇认为施永宏是执行者,施永宏就越来越成为执行者,最后,以至于连个人的股份也都由张勇说了算。

海底捞创办时,4个股东每人25%,或者说张勇夫妇和施永宏夫妇各占50%但实际上,绝对控股权一直在张勇手里。

什么是绝对控制权?就是对公司的经营管理说一不二的发言权。从海底捞创办到现在,几乎所有大事都是张勇拿的主意。十几年之后,越来越自信,也越来越自大的张勇说:“事后证明我都是对的!”

由此可见,海底捞实际上从一开始就是一个有大股东的公司。除了分红,施永宏在公司发言权上一直就是小股东的地位。只不过这次通过股权重新分配,在法律上确定了张勇的大股东和施永宏小股东的地位。

我同施永宏单独聊完天后,他急不可待地问我:“施永宏是不是很恨我?”

我说:“爱恨交加。”

施永宏对张勇的恨是合理的,因为张勇,这个他最看重的人,他一生中最重要的朋友,把他看轻了。

我不清楚张勇能不能认识到这位死党的真正作用?其实就像没有张勇就没有海底捞一样,没有施永宏也就没有张勇!时势造英雄,施永宏就是张勇的时势之一。

然而,领袖毕竟也是人,人一旦成为领袖,都会无意识地夸大自己的伟大。

张勇对待施永宏的做法,让人不能不想到卸磨杀驴,而且杀得毫不留情!作为朋友,张勇显然不厚道;然而,作为公司的创始人,张勇无疑是优秀的。因为海底捞要想成为一个现代化的企业,就必须解决家族企业天花板的问题。否则职业经理人不可能在海底捞大有作为!张勇的两个弟弟也都曾在海底捞干过,但最终也因不符合张勇的标准,从海底捞走了。

我同海底捞其他高管交流时,问过他们一个同样的问题:“施哥走了,可不可惜?”他们给我的答复好像都被洗了脑似的一致:“我们喜欢同施哥在一起玩,喜欢同张勇在一起干事。出去玩时,张勇的车里总是空的,而施哥的车里满满的。”

我问:“为什么?”

他们说:“施哥人很好,总也不发脾气,但有时没主意。跟张勇在一起很紧张,他对人很严,什么事情一旦不对,说翻脸就翻脸,不分场合地大发雷霆,一点不给人留情面!”

真是:“慈不带兵,,善不理财。”面相有时还真能说明问题!由此可见,张勇对这位“菩萨”伙伴的处理不合情,但合理,忠孝忠义不能两全,要成大事必须心狠手辣。

3. 总结

业界一直也拿真功夫和海底捞做比较,两家企业从创业到成功有着相同的轨迹,但结局却完全不一样。

真功夫的两位创始人为了争夺股权,不惜头破血流、陷身囹圄。而海底捞得益于施永宏的大度、豁达与忍让,不但迎来了企业的辉煌,还成就了一段令人艳羡的神话。

 

本文转载自《海底捞你学不会》,作者:黄铁鹰,版权归原作者所有。

How Keywords Leads to SEO Success

Firstly, let’s start off of with what is keywords?

Keywords in the context of marketing are the words and phrases in your web content that make is possible for people to find it via search engines. They are extremely fundamental and significant element of SEO because it is through keywords people are able to find you online. The core idea of modern day marketing is to target audiences using specific keywords or phrases. Hence, keywords work as a bridge to connect you to your audiences. So, as I said earlier keywords are the core of SEO. A proper set of keywords is the key to a successful marketing campaign.

Just before we get into into how keywords boost your SEO standing, let me just emphasize on how important are keywords to boost your SEO standing. If you rank you  site highly for the wrong keywords, you can end up spending lots of time and effort only to find out that you did not generate any traffic. Doing plenty of research before the setting a specific and right set of keywords for your web content is without a question the most important part of the whole process because audiences search for words or phrases that they think will give them the best result for question that they are looking for. Hence, your keywords must stand out. This strengthen the bridges between you and audience and take you a step closer to the ultimate goal which is to get more traffic and generate more profit. Plus, prior keyword research helps you save money  by letting you focus only on the keywords that is delivering the results. In other words, you need to know what your audience are looking for in order to make it easy for them to find you.

This is why keywords are so important because they are directly connected SEO performance.But how to make the most of the keywords? Firstly, by placing keywords in a proper manner that optimizes ranking on your page. This helps you to improve your page ranking on search engines. Always remember, quality is more important than quantity.Therefore, when you optimize the website page the relevance of the keyword is more important than the number of keywords you are actually using. Low keywords relevance may cause a higher bounce rate and hurt the website ranking.So how to know which keyword would work the best for you? Well, that is a very delicate process of just trial and error. There are certain guidelines though which can help understand better in picking the right keyword for your content. Google Adwords Keyword Planner is one of the best tool for this. Google Adwords is one of or I personally think is the best platform for traffic. In order to fully optimize Adwords you firstly need an active running campaign on the app and also spend some good money will is definitely not wasted. There are also other paid apps that is also useful in the mission of finding the right keyword for you.

Keywords are divided into few categories. One of it is Broad Keyword. As the word suggest, this is something short or could even be just one single word which is relevant to your content. For example, if you article is about what drinks you must try in Starbucks the keyword could just be Starbucks. However, finding the one word for the whole subject could be challenging which is why broad keywords are costly and drives less Click Through Rates (CTR).Another type of keyword is Long Tail keyword. Again as the name suggest this are long words and phrases which is relevant to your content. For example, again if you content is what drinks you must try in Starbucks the keyword would be Starbucks coffee or Coffees in Starbucks. In comparison to Broad Keyword, Long Tail Keywords drives more CTR and the search volume is low. However, there’s not guarantee that all long tail keyword will work for you but the traffic is certainly more relevant. Apart from that, there are also Navigational Keyword and Informational Keyword. Different types of keyword serves different type of brands and purpose. So, know which works the best for you.

Most marketers makes mistake here where the only do SEO keyword research once and not bothering to update and expand their SEO keywords list. Plus, another common mistake is using keywords that are too popular. If you to your web content to excel avoid all these instead constantly update your keywords and it is a long tedious ongoing process so do not quit or get lazy. Most importantly, diversity is the key here. You are not going to stand out if you use the same old keywords as your competitors.  Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research. For example like who else uses your keywords? And how do you make yourself stand out?The simplest answer to that is by providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

 

公司上市与不上市的有什么区别?讲的太透彻了!

公司上市,用通俗的话说,就是把公司的所有权分成若干小份,放在市场上流通,机构或个人投资者如果看好公司的行业或者前景,就可以到公开市场上买入该公司的股票。不上市就是不把股权放在公开市场上流通,如果有需求,就以非公开的方式进行转让。公司上市和不上市最大的区别就是:不上市的公司就是公司几个老板闷声发财;上市了就是带着所有投资者一起发财。

由于以上原因,上市公司承担的东西就会比非上市公司更多。

第一:得向社会公开经营和财务状况。因为上市公司是面向公众的,不再是哪个老板或几个老板的个人公司。上市公司每年得定期披露财务报告,大小事务都得公告出来。遇到大事,得通过股东大会的表决。第二:上市公司具有融资优势。为什么企业做到一定程度之后,都想上市呢?企业老板想通过上市实现身价的暴增,这固然是一个因素。但最重要的原因,还是上市公司这个融资平台,企业一旦上市之后,融资渠道就变得更多。不上市的公司,遇到资金困难的时候,大多都只能指望金融机构去借贷,资质不好的公司,银行还爱理不理的。公司上市之后,就可以通过再融资、发行债券等渠道获取相对廉价的资金,有上市公司的平台做背书,找银行贷款自然也不是难事。另外,企业一旦上市之后,通过并购等方式将企业持续做大,就有了更多的可能性。

公司能上市而不上市,有两个原因:

一是公司不缺钱。目前的现金流非常充裕,自有资金完全可以应对再投资的需求;二是缺钱,但不想以出让股份的方式筹钱,所以只好去银行借债了。比如华为、老干妈这些知名企业,还有某些地方政府催促上市而因为有各种疑虑从而迟迟不上市的地方企业,都是这两种情况。

但一般来说,企业还是能够上市就尽量上市。因为企业再走到某一个阶段,几乎一定会面临资金问题。而银行的解决能力有限,著名的日本超市八佰伴就是因为只用公开市场发行短期债券的方式融资,而短期债券面临违约、银行又因为资金面紧张不批贷款,最后申请破产。

以债务方式融资,在债务到期很容易面临资金链紧张,再优质的公司也可能面临灭顶之灾。而股权融资的好处在于,出让一部分股权换取来的资金,形成的资产就成为了公司的资产,这部分资金永远不需要清偿,可以放心大胆的用于发展公司的长期业务。

此外,一般来说股权融资带来的合作方,很有可能对公司的业务有所了解且可以帮助公司业务进行进一步拓展,从而可以建立股东方之间的战略协同。以一部分股权换取公司在某一方面的核心竞争力,这个买卖就很值当了。

上市公司和非上市公司最大的区别就在于公司产权流动性的不同。相比于非上市的公司,上市公司的产权(股票)流动性是非常高的。

如果没有上市,公司的股权是没有什么流动性的。上市公司则不同,上市之后,他的股权其实是可以买卖的,并且很便利。在上市公司里,股权激励也是一种不错的管理手段,员工可能更乐于接受上市公司可以自由流动、变现的股票,而不是现金。

上市公司和非上市公司在融资能力和途径方面也是有差别的。上市公司在IPO时会首次公开发行融资,之后也可以在市场上公开或者非公开进行再融资,还有并购时的配套募集资金,并且因为募集资金的对象范围大了,募资能力也是有增长的。

所以,我们可以发现相较于没有上市的公司,上市公司的融资综合费率是比较低的。

上市公司股权的流动性增强了,相应的它决策自由性就减弱了。A股要求同股同权,规范履权。如果老板占股不够,公司是很容易发生危险的。日常,很多决策还是需要股东大会或者董事会通过,这样一来,公司的运营就会受到多方掣肘。

当然上市也是需要成本的。上市对公司的要求是很严格的,主板下规范运营几年后才能筹备实现上市,上市之后更是要保持规范运营。这对很多公司来说,是比较困难的,毕竟之前通过各种合规、不合规的方式减免的税,不仅不能减免了,还有可能需要补回来。

当然上市公司因为讲合规,所以不如非上市公司自由,有些企业不愿意上市,是因为不愿意公开财务,有些东西不愿意让人看到,也不愿意决策时让其它人指手划脚。并不是所有公司都想上市,华为,老干妈,娃哈哈,这些名企都没有上市。

因此上市与不上市最大的区别,就是交易。上市后,可以一手一手高溢价交易,不上市公司只能大块大块打折交易。

那么为什么上市价格就会涨呢?这个其实是 A 股 IPO 给大家的错觉,在A股上市很少有破发的,这几年基本没有。反而是一上市就是三倍五倍的上涨,造富了千万人,很多公司上市了就不再想安心创业了,而是已经”功成名就”,于是编故事,蹭热点,抬高股价,最后清仓式减持。这就是当下 A 股的现状。

随着新股越来越多,市场承受不住了,未来肯定会有上市就破发的股出现,但不知何时会。当然相信我们 A 股会越来越成熟,终将见证超级公司的成长。

上市公司和非上市公司有哪些区别?

第一、融资渠道不同

上市公司比非上市公司多了几个融资渠道。上市公司首次上市募资,叫做IPO,都要出让一部分股份,获得新股东的资金。IPO得到的都是小钱,因为后边还有大头,就是可以不断地增发,每一次增发都能获得一笔资金注入。

除了股票,上市公司还可以发行债券融资,当然非上市公司也可以发债,但是从比例来说,上市公司发行的债券要多得多。不上市要想融资相对不方便些,股票不能公开交易,只能定向融资,吸引力不如上市公司。

并且,上市公司并购比非上市公司更容易,很多公司想上市较难,间接上市就与上市公司吸收合并。上市公司股票可以在交易所交易,可以将股票变现,非上市公司变现难度大,且获得的股份回报,远远不如上市公司。

第二、公司架构不同

非上市公司不需要按照完整的管理架构和管理制度来管理企业,上市公司就不行了,要有完整的股东大会制度,完整的董事会、监事会、董秘制度,完整的法人治理结构。非上市公司不需要按时披露自己的财务信息,上市公司要按时披露信息。

第三、对股东意义不同

大部分企业家,上市都是一个事业的节点,成为一家上市公司的实际控制人,这是资本市场对一个企业家能力的认可。

1、公司的股权结构发生变化。上市前公司的股权集中在机构和个人手中,上市后一大部分股权就要上市流通,进行交易,其表现形式就是股票。谁买了公司的股票谁就成为股东,就算公司的拥有者之一。重大决策不再是老板一个人拍脑门儿决定,有董事会和股东会等,咱们大家商量着来。

2、严格的信息披露,公司很难再有秘密可言。从公司的基础信息,到重大决策,再到财务数据等等,必须在相关平台上进行公布,这一切投资者都要知道。不过有个时间的问题,披露之前还是严格保密的。这也是为什么炒股的人拼命买内幕消息,投资者总想早一点知道,因为此类消息往往意味着超额收益。

3、来钱方式,这也是最重要的一点。上市前,如果公司需要融资,一般来说都是银行贷款、融资租赁等间接融资方式,借的钱有期限、有利息,是需要还的,还不上就处置你资产或者找担保人。而上市则是直接融资,融的钱属于长期借款,量大且没有固定的还款期限。这就是为什么大多数公司讲故事、扩大规模,完全就是一条造富之路。所以大多数公司都会拼命的讲故事、扩大规模,以上市为终极目标(华为、老干妈这种不上市派都有自己独特的经营体系,不具有普遍性)。

第四、知名度不同

上市公司在交易所公开交易,知名度大大提升,很多品牌都是上市后打开知名度快速增长。

马化腾、雷军、季琦是如何找到合伙人的?

合伙相当于人生的第二次婚姻。那么,什么样的人适合做合伙人:一是互相信任,二是能力互补,三是全职出力,四是必须出钱。

在创业大众化的今天,合伙创业已经不算一个新鲜事了。我们都知道,无论是打江山,还是创事业,都不能单打独斗,要靠团队。

彭蕾卸任蚂蚁金服副总裁,她1999年加入阿里巴巴,成为从湖畔花园一起创业的“十八罗汉”之一。彭蕾说过一句很鸡汤的话,“无论马云的决定是什么,我的任务就只有一个——帮助这个决定成为正确的决定。”也正因为如此,18年来她一路从HR做到CEO,成为马云曾经的左臂右膀,也是阿里巴巴不容忽视的人物。

什么样的人适合做合伙人?一般考虑四个因素:一是互相信任,二是能力互补,三是全职出力,四是必须出钱。

通常,创业都是从身边的“三老”下手:老同学、老同事、老同乡。大家先有信任基础,然后发展成为股东,早期比较容易进入状态。这种合伙人模式是在关系上建立利益。

而对于具备一定物质条件的成熟创业者,一方面是不缺钱,另一方面由于具备一定的信任基础,相对来说更容易找到优秀人才。这个时候,他们甚至可以先和候选人先建立利益关系。

比如,让候选人先成为公司外部顾问,或与公司建立项目合作关系,在利益合作过程中判断人、筛选人与选择人。这种方式,我们称之为:是在利益上建立关系。

01. 携程

携程是由季琦、梁建章、沈南鹏和范敏一起创办的,他们被称为:携程四君子。

季琦和梁建章由于工作关系成了好朋友,经常在一起聊刚刚兴起的互联网。聊着聊着,两人有了一起弄个旅游网站的想法。

当然了,要成就一番大业,只有他俩是不够的。两人有个共识——应该再找个能去融钱的人。

这时候,他俩注意到了沈南鹏。沈南鹏当时在投资界混得蛮不错了,那该怎么拉他入伙呢?

梁建章想到季琦和沈南鹏都从上海交大毕业的,两人很快找到沈南鹏,把项目阐述了一下。因为校友的关系,在加上双方之前就很欣赏对方的能力,一番畅谈后,沈南鹏毫不犹豫地加入了团队。

于是三人合伙开公司,沈南鹏出资60万元,占40%的股份,而季琦和梁建章各出资20万元,各占20%的股份。

但三人组队后,发现大家都不懂旅游,要让项目顺利开展,还需要找一个行业里的资深人士。

几个人到处接触各个旅游公司的高管,而那时候,没有任何人对这个刚刚成立的小公司感兴趣。

在一筹莫展的时候,季琦偶然听说上海大陆饭店的总经理范敏,范敏当时是国企总经理,有专职司机,还有单位住房。但范敏也是上海交大的校友,于是三人马上找到了范敏见面。

范敏听了项目,并没有丝毫动容。梁建章、沈南鹏当时觉得,恐怕挖不来范敏,劝季琦放弃这个想法。

季琦想,范敏的确是团队需要的人,要请范敏出来,靠校友的身份去打动他还是有点机会的。

于是,季琦就一次又一次地去找范敏,和他聊交大的各种共同记忆、聊他们的改变行业的梦想。

终于有一天,范敏终于下了决定,和校友们一起放手一搏。

于是“携程四君子”的技能互补型团队正式成立。梁建章担任首席执行官,负责网站技术;季琦任总裁,负责开拓市场;沈南鹏任首席财务官,负责上市融资;范敏任执行副总裁,负责产品管理。

季琦曾经说过:“在团队中,成员之间的私交是非常重要的。成员之间如果没有私交,团队会在遇到困难的时候散伙。他和梁建章经常一起旅游,经常一起“吃个小菜,喝个小酒”,他和沈南鹏、范敏都是交大的校友,这样的私交,完全可以化解彼此之间因为冲突和矛盾带来的危机。”

 

02. 腾讯

腾讯是5位创业者一起创立的,其中有3位是马化腾的中学或大学同学,大家都知根知底,就大家的能力来说,都是比较均衡的,互相之间的互补性很强。

5人组成一个决策小组,职责划分清楚,各抒所长。张志东管研发,研发分客户端和服务器;曾李青管市场和运营,主要和电信运营商合作,也出外找一些单子;陈一丹管行政,负责招人和内部审计;许晨晔管对外的一些职能部门,比如信息部、对外公关部都属于他的管理范畴、最开始的网站部也在他的管辖范围内。

一位早期便加入腾讯的公司高管分别对这5个外界看起来非常低调神秘的创始人逐一评价:

马化腾非常聪明又固执,注重用户体验,非常愿意从普通的用户去看产品。技术非常好,但是他的长处是能够把很多事情简单化;

张志东是脑袋非常活跃,对技术很沉迷的一个人。更擅长的是把一个事情做得完美化;

曾李青是一个做市场很有霸气的人,我们经常开玩笑说他是创业团队里最纯粹的商人;

许晨晖是一个非常随和又有自己观点,但不轻易表达的一个人,人很随和,是有名的’好好先生’;

陈一丹本身是律师出身,非常严谨,同时又是一个非常张扬的人,他能在不同的时候激起大家激情的状态。

马化腾在回顾创业史时是这样总结的:

如果要创业,最好不要单枪匹马。要发挥自己所长,同时要找伙伴一起来做,这样能够弥补自己不足。在这个过程中,尊重彼此不同的声音,寻找互补和共识。企业发展起来之后,更是如此。要保持开放协作的心态,寻找合作伙伴一起来发展,孤木难成林,只有集中力量在自己的优势上,把其他交给合作伙伴,这样才能真正把生意做成生态,获得更大的发展空间。

我从大学到工作,一开始就靠写代码养活自己,算是个典型的程序员。当时我更多的是想做个产品,没有太多想过开个公司,领导什么人。连我父母都没有想到,我这个书呆子还可以开公司。现在想想,如果我当时一个人单枪匹马地开公司,肯定走不远的。我觉得当时走对的第一步是找一些合作伙伴,我的缺陷他们可以弥补。

03.小米

雷军在创办小米时就提出了“铁人三项”的模式,即硬件、软件和互联网服务。当时的雷军,已经从金山出来,并且做了一段时间的投资人,钱肯定是不缺的,并且也具备一定的声望。

雷军认为,要找到超一流的人才,就不能靠企业自己培养,而是要不惜代价去市场上挖。小米的8位创始人分别来自当时全球最顶级的四家软件、硬件和互联网公司等。

为了找到最优秀的人才,雷军自己有一半的时间都用在招人上了。他甚至提出,人力资源管理不在于管理,而是应该把80%的时间和精力用在找人上。

由于雷军从来没有硬件创业的经验,因此要搞定硬件工程师其实非常困难,而他的做法就是“用excel表列了很长的名单,一个个找合伙人。”

为了找到一个硬件工程师,雷军打了90多个电话,而为了说服一个硬件工程师加盟小米,雷军与他连续谈了10个小时,但是对方始终不相信小米能盈利。于是雷军问他,“你觉得你钱多还是我钱多?”对方回答,“当然是您钱多。”于是雷军就对他说“那就说明我比你会挣钱,不如我们俩分工,你就负责产品,我来负责挣钱。”而最后这个工程师选择加入小米,正是因为雷军说的这句话。

“如果你没有我那么多名单可以聊,你可以先问问自己,你最希望自己的合伙人是哪个公司的人,然后就去那个公司楼下咖啡厅等着,看到人就拉进来聊,总能找到你想要的人。”雷军表示。

 

合伙,相当于人生的第二次婚姻。著名天使投资人徐小平就说过,“合伙人的重要性,超越商业模式”。找到合适的、能一起白头偕老的合伙人,对于创始人来说,这是一件至关重要的事情。