Firstly, let’s start off of with what is keywords?
Keywords in the context of marketing are the words and phrases in your web content that make is possible for people to find it via search engines. They are extremely fundamental and significant element of SEO because it is through keywords people are able to find you online. The core idea of modern day marketing is to target audiences using specific keywords or phrases. Hence, keywords work as a bridge to connect you to your audiences. So, as I said earlier keywords are the core of SEO. A proper set of keywords is the key to a successful marketing campaign.
Just before we get into into how keywords boost your SEO standing, let me just emphasize on how important are keywords to boost your SEO standing. If you rank you site highly for the wrong keywords, you can end up spending lots of time and effort only to find out that you did not generate any traffic. Doing plenty of research before the setting a specific and right set of keywords for your web content is without a question the most important part of the whole process because audiences search for words or phrases that they think will give them the best result for question that they are looking for. Hence, your keywords must stand out. This strengthen the bridges between you and audience and take you a step closer to the ultimate goal which is to get more traffic and generate more profit. Plus, prior keyword research helps you save money by letting you focus only on the keywords that is delivering the results. In other words, you need to know what your audience are looking for in order to make it easy for them to find you.
This is why keywords are so important because they are directly connected SEO performance.But how to make the most of the keywords? Firstly, by placing keywords in a proper manner that optimizes ranking on your page. This helps you to improve your page ranking on search engines. Always remember, quality is more important than quantity.Therefore, when you optimize the website page the relevance of the keyword is more important than the number of keywords you are actually using. Low keywords relevance may cause a higher bounce rate and hurt the website ranking.So how to know which keyword would work the best for you? Well, that is a very delicate process of just trial and error. There are certain guidelines though which can help understand better in picking the right keyword for your content. Google Adwords Keyword Planner is one of the best tool for this. Google Adwords is one of or I personally think is the best platform for traffic. In order to fully optimize Adwords you firstly need an active running campaign on the app and also spend some good money will is definitely not wasted. There are also other paid apps that is also useful in the mission of finding the right keyword for you.
Keywords are divided into few categories. One of it is Broad Keyword. As the word suggest, this is something short or could even be just one single word which is relevant to your content. For example, if you article is about what drinks you must try in Starbucks the keyword could just be Starbucks. However, finding the one word for the whole subject could be challenging which is why broad keywords are costly and drives less Click Through Rates (CTR).Another type of keyword is Long Tail keyword. Again as the name suggest this are long words and phrases which is relevant to your content. For example, again if you content is what drinks you must try in Starbucks the keyword would be Starbucks coffee or Coffees in Starbucks. In comparison to Broad Keyword, Long Tail Keywords drives more CTR and the search volume is low. However, there’s not guarantee that all long tail keyword will work for you but the traffic is certainly more relevant. Apart from that, there are also Navigational Keyword and Informational Keyword. Different types of keyword serves different type of brands and purpose. So, know which works the best for you.
Most marketers makes mistake here where the only do SEO keyword research once and not bothering to update and expand their SEO keywords list. Plus, another common mistake is using keywords that are too popular. If you to your web content to excel avoid all these instead constantly update your keywords and it is a long tedious ongoing process so do not quit or get lazy. Most importantly, diversity is the key here. You are not going to stand out if you use the same old keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research. For example like who else uses your keywords? And how do you make yourself stand out?The simplest answer to that is by providing great content that truly answers the questions your prospective customers are asking with their keyword searches.